They scrub up well! EastEnders might have lost the NTA but its leading ladies beat Corrie in the red carpet sexy style stakes
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Every year the nation's two biggest soaps battle it out to be crowned king at the National Television Awards.
But even though Coronation Street beat EastEnders to win the award for Best Serial Drama on Wednesday night, it was the Walford girls who triumphed on the red carpet.
The stars of the BBC soap including Shona McGarty, Jacqueline Jossa and Rachel Bright pulled out all the stops in the style stakes, making the biggest impact of the night.
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Stylish look: EastEnders actress Shona McGarty proves a style hit in her floor-length and backless gown black at the NTAs
While Corrie stars Michelle Keegan, Brooke Vincent and Shobna Gulati also proved their fashion credentials at the annual TV awards at the O2, it was the girls of E20 who won the style battle.
Shona, 21, who plays Whitney in the long-running BBC soap stood out from the rest in a stylish and fashion forward black Henrietta Ludgate gown.
The actress, who is dating former co-star and Dancing On Ice contestant Matt Lapinskas, looked sultry with her jet black hair tied back in a chic knot.
Real-life love: Jacqueline Jossa and Tony Discipline wrap their arms around each other before taking their seats at the O2
Simply stunning: EastEnders stars Jacqueline and Rachel Bright looked beautiful in there dresses while Sheridan Smith also looked great in silver
But it wasn't just the EastEnders ladies stealing the show after hunky newcomer David Witts, who plays bad boy Joey Branning.
The star picked up the award for best newcomer and as he made his acceptance speech he thanked his girlfriend, who was booed by the audience.
Dapper David, who accepted his award in rather less than Cockney drawl, told the wild crowd not to criticise his 'beautiful' girlfriend.
Wonder woman: Coronation Street's Michelle Keegan looked ready to dazzle in a floor-length cream snake skin number 
Congats: David Witts won best newcomer - the only award the BBC 1 soap took home
Congats: David Witts won best newcomer - the only award the BBC 1 soap took homeVIDEO Audience BOO Best Newcomer David Witts's girlfriend...
Going Gothic, Shona added dark, smokey eye make-up and black nail polish to complete her stand-out outfit.
Co-star and pal Jacqueline went for a completely different look to Shona, wearing an embroidered organza Bruce Oldfield couture gown, creating a girly and ethereal effect.
Northern girls: Coronation Street actresses Kym Marsh and Michelle Collins both wore sleeveless black dresses while Shobna Gulati wowed in a white frock
The 20-year-old showed up with co-star and boyfriend Tony Discipline and couple didn't spend much time apart as they posed together for pictures.
Rachel, who plays Poppy in the hit programme also stood out in a bright blue, boho-style dress and dark red lipstick.
Corrie's Michell also looked glamorous in a floor-length snakeskin dress, while friend and co-star Brooke wore a long, strapless gown.
On-screen couple: EastEnders stars Jake Wood and Jo Joyner cuddle up before heading inside
The cobbles: Corrie stars Brooke Vincent and Jennie McAlpine achieved very different looks in their respective dresses
NATIONAL TELEVISION AWARDS 2013 - FULL LIST OF WINNERS
ENTERTAINMENT PROGRAMME – I’m A Celebrity... Get Me Out Of Here!
DOCUMENTARY SERIES – Frozen Planet
COMEDY PANEL SHOW – QI
DRAMA PERFORMANCE MALE – Colin Morgan (Merlin)
DAYTIME – This Morning
DRAMA PERFORMANCE FEMALE – Miranda Hart (Call The Midwife)
LANDMARK – London 2012 (Lord Sebastian Coe, David Weir, Chris Hoy)
SERIAL DRAMA PERFORMANCE – Alan Halsall (Coronation Street)
ENTERTAINMENT PRESENTER – Ant & Dec
FACTUAL ENTERTAINMENT – Paul O’Grady: For The Love Of Dogs
NEWCOMER – David Witts (EastEnders)
SITUATION COMEDY – Mrs Brown’s Boys
DRAMA – Downton Abbey
TALENT SHOW – Strictly Come Dancing
SPECIAL RECOGNITION – Joanna Lumley OBE
SERIAL DRAMA – Coronation Street
But it wasn't only soap stars attracting attention with their red carpet ensembles at the ceremony on Wednesday night.
This Morning host Holly showed off her famously curvy-figure in a skin-tight black dress, while friend Christine went for a more daring look in a red dress with lace paneling.
Holly opted for a splash of bright red lipstick while the Dancing On Ice host went for a far more fresh-faced look.
Back to noir: Holly Willoughby covered her curves in an all black dress as she strutted down the red carpet
Natural beautiful: Melanie Sykes arrived looking radiant in her silver dress which gave her a classic Hollywood siren look
Melanie Sykes also hit the red carpet ahead of the evening's ceremony, wearing an elegant, Grecian style dress.
The star wore her hair in an elegant knot and added a pair of chic drop-down earrings, matched with natural-looking make-up.
Red alert: Presenter Tess Daly also opted for a long, red gown, matching with her bright red lips while Kimberley Walsh stunned in a blue sating and lace number
Making an impact: Both Laura Whitmore and Zoe Hardman made sure that they stood out in eye-catching dresses
Off to a summer party? Helen Flanagan looks like she's off to a summer party rather than a black tie event
Eye-catching: Dancing On Ice star Samia Ghadie posed for photos alone in a skin-tight bandeau dress
Girls Aloud star Kimberley Walsh wore a complicated-looking blue satin dress with revealing lace panels, paired with black stilettos.
I'm A Celeb star Helen Flanagan looked sweet in a floral dress, but got the vibe of the night slightly wrong, looking like she was going to a garden party rather than a black tie event.
Presenter Zoe Hardman stood out from the crowd in a Sophia Kah silk and gold dress, joined by Laura Whitmore.
Beautiful in black: Both Ella Henderson and Michelle Heaton opted for black ensembles, but with very different twists, on the red carpet
The EastEnders cast also seemed to have gone all out, hoping to pick up the award for Best Soap again at the ceremony.
Real-life couple and cast-mates Jacqueline Jossa and Tony Discipline wrapped their arms around each other before taking their seats at the O2.
Their friend Shona McGarty posed by herself in a tight, backless black dress, opting for nude lips and smokey eyes.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2267326/EastEnders-lost-NTA-beat-Corrie-red-carpet-style-war.html#ixzz2ItCUXvvp
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