'Her costume designer deserves a pay rise!' Holly Willoughby causes a commotion as neckline swoops further south on The Voice
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She lulled the BBC into a false sense of security that she was a wholesome hostess with the mostess.
But Holly Willoughby's frock neckline seems to be edging ever further south on The Voice.
Tonight, the This Morning beauty took the plunge in a ridiculously low-cut black cocktail dress.
Keep your eyes forward Reggie! Holly Willoughby wears a ridiculously low-cut dress on The Voice
The eye-watering creation averted attention from the singing hopefuls as Holly put a friendly arm around each wannabe from Team Jessie and Team Danny following their performance.
Holly, who also wore rather revealing gowns while presenting Dancing On Ice on ITV, caused quite a commotion on Twitter, with fans clearly in adoration of her womanly figure.
Bra-vellous! Holly stole the show as Vince Kidd waited to perform in the background
Hour-glass figure: One Twitter user said Holly's costume designer deserves a pay rise
One user wrote, 'Dunno why every guy fancies cheryl cole, holly willoughby is where its at. #AllAboutTheCurves', while another said: 'who else isnt looking at holly's face when she talks?'
A third blogger quipped: 'I am not gigging tonight. I am in seeing telly like you normals. If Holly Willoughby continues to wear such tops I will make a habit of this.'
And a fourth wrote: 'Retweet if you think Holly Willoughby's costume designer deserves a hefty pay rise #thevoiceuk.'
Testing the water: Last week, Holly's dress dipped a little further south on the results show
In March, the 31-year-old was crowned with the Best Celebrity Cleavage thanks to her ample bosom.
But as a slow developer, Holly was teased at school because of her flat chest.
She revealed: 'Mother nature kicked in almost overnight. As a kid I always wanted to be older and to start putting on mascara. I wanted to grow up and develop curves.
'It was ridiculously weird that my chest later became a national talking point.'
Daring: All eyes were on Holly even when she interviewed Aleks Josh and Toni Warne after their performance
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