Ariba, ariba! Alexandra Burke shows off her figure in little red dress as she joins Keith Lemon on Branson's new Virgin route
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But now the reason behind Alexandra Burke's latest holiday can be revealed after she was invited by Sir Richard Branson to launch his new Virgin route to Cancun.
The X Factor winner, 23, showed off her toned figure in a tight red bandeau dress as she joined Richard and TV personality Keith Lemon on the wing of a Virgin plane.
Hola Mexico! Sir Richard Branson carries Alexandra Burke on the wing of a Boeing 747 to mark Virgin's inaugural flight to Cancun, Mexico
Now it's your turn Richard! TV character Keith Lemon tries to lift up Branson
As Alexandra and Richard posed up a storm, they were soon interrupted by Leigh Francis's alter-ego Keith, who wanted a piece of the action.
He decided to attempt to lift up Sir Richard, prompting laughter from the tycoon and Alexandra.
However, it wasn't long before both men end up crashing to the ground - fortunately not falling off the wing of the Boeing 747.
Going, going, gone: Unsurprisingly, the two men ended up crashed to the ground
Joining the trio at Cancun's airport was a mariachi band, Derren Brown, Cleo Rocos and various travel industry VIPs invited along for the ride.
The group are expected to spend the next three days at the five-star Royal Hideaway resort on the Riviera Maya, their base for checking out the local sights.
Sir Richard said: 'I am delighted to be here to celebrate Virgin Atlantic’s new route to Cancun. Mexico holds a special place in my heart and it is great to be here with all my family and friends.
Fun in the sun: Alexandra looked thrilled to be a part of the launch
Come 'ere: Alexandra laughs as Sir Richard throttles Keith
'Cancun is one of the top five long-haul leisure destinations for UK travellers, and as a market leader in this area, we are pleased to be able to add this route to our network.
'With its superb beaches, great hotels and cultural sites, tourism to Cancun and the Riviera Maya is thriving. We believe that we can drive demand even higher by providing great competition to our rivals with our award winning innovative product and service.'
Virgin Atlantic is now flying twice weekly from London Gatwick to Cancun. For further information or to book please contact www.virginatlantic.com or call 0844 2092 770.
Flying the flag: The pair were joined by two air stewardesses carrying the Mexican and British flags
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2170342/Alexandra-Burke-shows-figure-little-red-dress-joins-Keith-Lemon-Bransons-new-Virgin-route.html#ixzz201bW85JL