TOWIE's Jessica Wright models lingerie for slim-framed girls with larger cup sizes
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The phrase 'more than a handful is a waste' has obviously not reached the ears of the TOWIE girls and all those they inspire, for whom bigger is always better when it comes to breast size.
And the unlikely nature of these girls' figures - unfeasibly tiny waists coupled with unusually large, often pumped-up, breasts, has given rise to a new lingerie.
Driven by the Barbie doll-like proportions of these girls, underwear brands are being forced to adapt.
Jessica Wright represents big-busted girls who need extra support
Jessica looks stunning modelling the lingerie line
The range is designed to offer maximum support
One such firm, Alexis Smith has launched a new line catering for women with larger cup sizes and smaller backs.
TOWIE star Jess Wright is lending her hourglass figure to model the collection, which launched in only 2010.
Alexis Smith lingerie has taken the world-wide lingerie and fashion industry by storm.
Alexis Smith realised just how desperate many women with big busts and small frames were for beautiful and feminine bras with matching briefs
Seeing a gap in the market, Alexis designed the gorgeous range of feminine underwear
Realising just how desperate many women with big busts and small frames were for beautiful and feminine bras with matching briefs, CEO and lingerie designer, Alexis Smith, saw a massive gap in the market and Alexis Smith lingerie was born.
Alexis Smith bras are designed especially for ladies with a small back/large cup size ratio and are suitable for natural and augmented breasts – crucially, they offer both a comfortable fit and a glamorous look.
To achieve this Alexis implemented three significant design changes to the ‘regular’ big bust bras on the market.
Jessica designed her range named ¿With Love Jess' for the brand in 2011
Firstly, Alexis Smith bras have a thin light weight wire for support - research found that thick heavy underwire would often irritate and dig into breast tissue.
Secondly, Alexis Smith bras are designed with slightly more coverage on the cup than a half cup bra but a lower cut than an average plunge bra to give a fantastic sexy shape and great cleavage for larger breasts and thirdly Alexis’ bras have thin shoulder straps and two hook fastenings on all designs for sexy support.
The range of bras give a fantastic plunge for top-heavy women
2011 saw Alexis Smith lingerie reach new heights as TOWIE star Jessica Wright became the face of the brand and designed and exclusive lingerie range named ‘With Love Jess.’
This success has only continued and amplified and 2012 has seen an endless list of celebrity fans including the likes of Chelsea Healey, Jessica Jane Clement and the cast of TOWIE.
Beautiful, fashionable, affordable and most importantly supportive - Alexis Smith lingerie starts from £15.99 for briefs and bras starting from £29.99 – all are available from the Alexis Smith Official Website www.alexissmith.eu.
Read more: http://www.dailymail.co.uk/femail/article-2174287/TOWIEs-Jessica-Wright-models-lingerie-slim-framed-girls-larger-cup-sizes.html#ixzz20pMDsSDE