Laura Trott, Nicola Adams and Jade Jones sport milk moustaches as the new faces of the ‘make mine Milk’ campaign
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Kelly Rowland, Elle Macpherson, Pixie Lott and even Gordon Ramsay have all donned the iconic 'milk tash' in campaigns to encourage people to drink more milk.
And now, Olympic gold medalists, Laura Trott, Nicola Adams and Jade Jones have been unveiled as the latest celebrities to support the white stuff.
The three sport stars will be spotted donning their trusty sports kits (and milk-stained upper lips) in a glittering gold advert which will adorn buses across Great Britain for the ‘make mine Milk’ campaign.
Jade Jones, Laura Trott and Nicola Adams are the new faces of the 'make mine milk' campaign and can be seen sporting the famous white tash
Cyclist Laura, boxer Nicola and taekwondo star Jade hit the headlines this summer thanks to their athleticism, talent and sporting achievements.
Since then, they’ve captured the hearts of the British public, who have been inspired by the girls’ healthy lifestyles, sparkling enthusiasm and determination to succeed.
They represent a new era of celebrity, where being fit, healthy, strong and confident are the considered desirable attributes; a refreshing concept in the dusk of reality TV.
The new advert aims to convey the health benefits of milk and the three girls are the perfect choices to front the campaign because of their love of the white stuff.
Laura is a big fan of smoothies, Nicola always starts the day with a bowl of cereal drenched in semi-skimmed and Jade’s favourite night-time treat is a milky hot chocolate.
The three Olympic athletes drink milk as part of their healthy diet so make the perfect faces of the new advert
Laura Trott, the reigning European, World and double Olympic cycling champion, whose first word as a baby was ‘milk’ adds: 'I have milk every day - I train a lot and always look forward to a homemade smoothie after a hard session on the track.
Every day starts with a bowl of cereal and a glass of milk separately on the side (so the cereal doesn’t go soggy!).'
Nicola Adams, who made history with her gold medal win in London said: 'Before every fight, including my gold medal fight in London, I have a bowl of Frosties with low fat milk to get my day off to the best possible start. That routine’s been working pretty well for me, so I won’t be changing it any time soon!'
Laura Trott took Gold in the Women's Omnium
Nicola Adams won gold in Women's fly 55kg fight
Jade Jones took home gold in Taekwondo
Olympic Twaekwondo champion, Jade Jones added: 'Milk is a really important part of my diet. For London, I had to be in the best shape of my life and having milk every day played a part in that.
'You don’t need to be an athlete to enjoy the benefits of milk though, it’s low in fat, healthy, tasty and has its place in everyone’s diet.'
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