Dita Von Teese unveils new lingerie line for Debenhams in - what else? - a plunging dress and peek-a-boo lace bra
By TONI JONES
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Burlesque star Dita Von Teese is the perfect advert for her own underwear collection.
Today the petite designer and dancer unveiled her vintage-inspired lingerie range for Debenhams and while the 40-year-old American didn't totally undress she made sure all eyes were on the product in a plunging bodycon dress.
Von Teese teamed the midnight blue velvet dress with a lace bra, immaculate hair and make-up, diamonds and her favourite Louboutin brand shoes.
Dita Von Teese launched her Von Follies lingerie range at Debenhams today
The Von Follies line is already a huge success in Australia and Debenhams bigwigs are hoping that the sexy designs will top their female shopper's wishlists this Christmas.
The collection has a vintage feel and includes corsets, elaborate bustiers, ornate balcony bras, fitted chemises, high-waisted briefs and garter belts in line with the performers retro style.
An opulent colour palette of red, black and nude features luxurious fabrics including satin with lace overlay and distinct touches such as grosgrain and velvet ribbons, delicate eyelash lace, and control mesh give the essence of the sultry 1950’s glamour girl.
Lingerie models helped show off Dita's vintage-inspired designs at the photocall in London's Oxford Street
The collection includes corsets, suspenders, basques and bustiers
Von Teese, who used to be married to singer Marilyn Manson, said: 'I am thrilled to be able to launch this signature collection at Debenhams and make these exquisite, vintage-inspired designs available to women throughout the UK.
'I wanted to create pieces that enhance the feminine silhouette and make each woman who wears my range feel sexy and glamorous. Each piece is homage to femininity and a reflection of my love of vintage glamour.'
Lounge lover: Dita Von Teese models her Von Follies lace and fishnet bra (£32) and briefs (£18)
Dress-up time: The burlesque star wears a black overwire bra (£30) and black overwire briefs (£18)
Debenhams' Director or Lingerie Buying and Design Sharon Webb: 'We’re very excited to welcome Dita's range to Debenhams and further secure our position as the destination for fashionable lingerie.
'This beautiful collection is set to delight UK women with its flattering, vintage inspired designs.'
Von Follies bra sizes range from an A-cup to E-cup, and briefs up to size 20.
Von Teese said: 'It's important to me that this collection is accessible to all women. I have designed these beautiful pieces to flatter women of all shapes and sizes.'
Ready to rock: Von Teese wears her red spot mesh chemise with suspenders and a top hat
Fully clothed: Von Teese more covered-up at an event in New York, and with her ex-husband, rock singer Marilyn Manson, in 2006
Von Follies is available at Debenhams now with prices starting at £16 for briefs and £30 for bras
Read more: http://www.dailymail.co.uk/femail/article-2235907/Dita-Von-Teese-unveils-new-lingerie-line-Debenhams-plunging-dress-peek-boo-lace-bra.html#ixzz2DZBHNTFE
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