Don't give her any Flack! Caroline steals the show in demure dress at London Fashion Week PPQ show... but Laura Whitmore is close behind in the style stakes
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It looks like Caroline Flack has finally buried her signature short look for good - by heading to London Fashion Week in a decidedly demure, thigh skimming dress.
The dip-dye fanatic looked stunning in a tiny black dress with pretty collar detail as she headed to the PPQ show on Friday evening - an event where celebrities make sure they dress to be noticed.
Flack, 33, who became known for her love of the shorts and even wore a black pair to friend Dermot O'Leary's wedding - on this occasion though the sultry brunette vamped up her look with some sheer floor length panels on her tailored coat.
Those short days are over! Caroline Flack wears a demure black dress for PPQ LFW show
She's got competition! Caroline Flack may have looked demure in her LBD but ITV's new favourite Laura Whitmore looked stunning in a slinky dress with striped top detail
But the Xtra Factor host made sure she was noticed as she piled on the heavy black eye-liner and blusher for the show at the Courtyard.
ITV's talent was certainly represented at the packed show as Laura Whitmore was sat on the front row along with Caroline and pregnant Peaches Geldolf.
Former MTV presenter Laura showed off her legs to perfection in some beige wedges and an eye-catching dress with collar detail.
Flack does fashion: Caroline looked super chic in her simple black outfit - it makes a change from those shorts
They even pose the same! Caroline Flack and Laura Whitmore both opt for the short dresses for London Fashion Week
Overlay: Caroline vamped up her look with a sheer overlay which turned the outfit from cute to sexy
Simply stunning: Caroline made sure she wore lashings of eyeliner to the show
But sources said the show was so crowded around 300 people didn't get in with former TOWIE star Lydia Bright spotted queuing up outside the venue.
A source told MailOnline: 'It was massively over subscribed and about 300 people just couldn't get in. When the show started people were forced to stand around and watch it on TV screens outside.
'It was a fashion fail.'
ITV's new darling: Laura Whitmore's fresh dress shows off her slim frame perfectly
Leggy ladies: Caroline Flack with Leah Weller, one went for demure, the other.. a clinging black scoop shoulder dress
Jodie Kidd went for jeans while Paul Weller's daughter Lean opted for a slinky dress with studded ankle boots
Front row seats: Amber Atherton, Laura Whitmore and Gizzi Erskine clash on the front row
Reports on Twitter said celebrity guests were being turned away, even those with front row seats.
Other celebrity guests at the eagerly anticipated show included Lydia Bright, who opted for a daring green jumper with leather ankle skimming trousers and singer Kate Nash.
With her blonde hair hanging loose, Peaches oined other stars such as model Jodie Kidd and singer Sophie Ellis-Bextor at the presentation at London Fashion Week's main venue Somerset House.
Before the show began, Geldof said she hoped the brand returned 'to the old school PPQ' she wore as a teenager.
Siren: Chef Gizzi Erskine stuns in a nautical off the shoulder outfit
Acclaimed: Block colours and daring dresses made PPQ a hit with fashion fans
Busy: With a show displaying sassy dresses in tropical colours, bright coats Peaches was probably pleased with the results
'I'm hoping to see a return to the old school PPQ - party dresses and maybe a skinny jean now and again.
'I remember back in the day I used to love PPQ when I was 16 so I'd love it to go back to that era,' she said.
With a show displaying sassy dresses in tropical colours, bright coats, stylish gowns and wispy chiffons - Geldof was probably pleased with the wares on offer.
Glowing: peaches looked amazing at the show in her dark coat
Fashion fans: Dionne Bromfield and Sophie Ellis Baxter (pictured with her mother Janet Ellis) flcoked to the show
After the show, Kidd said: 'It was so lovely to see lots of vibrant colours, sexy - I thought it was a great collection. Really nice.'
Earlier in the evening, the former runway queen said she did not crave being back on the catwalk.
'I creak now, I'm getting too old,' she said.
'I creak now, I'm getting too old,' she said.
But she still adores London Fashion Week.
Nice try! Lydia Bright looks decidedly average as she arrives at LFW
'It's been my life for so many years. I love supporting English designers. I've seen a couple of new designers this morning and they're fabulous. It's really exciting,' she said.
Ellis-Bextor was also impressed with PPQ, and summed it up when she said: 'It was really good fun actually. I really liked the colours and I definitely saw a few things that I can picture being worn.'
PPQ designers Amy Molyneaux and Percy Parker said the bright colours were because of boredom with black.
Don't worry Kate, the show's bound to be food: Ms Nash fails to raise a smile at LFW
Molyneaux said: 'I just got bored of buying black coats. In winter when you go out you spend most of your time in a coat or a jacket and I wanted to pass on that jewel-ism into the tailoring.'
She added that while there were lots of 'hot girls' they would like to dress, they would not name any celebrities.
The designers said they were celebrating their London Fashion Week show with a party at the Playboy Club with 'lots of champagne and bunnies'.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2279362/Dont-Flack-Caroline-steals-demure-dress-London-Fashion-Week-PPQ--Laura-Whitmore-close-style-stakes.html#ixzz2L1Avlo00
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