Pale and interesting: Cheryl Cole ditches the lashes and goes au naturel as she poses in a petal-filled bath for new L'Oreal lipgloss campaign shot by Rankin

PUBLISHED: 10:49, 28 March 2013 | UPDATED: 10:50, 28 March 2013

She's sported more than her fair share of dramatic make-up throughout the duration of the recent Girls Aloud 10 tour.

But Cheryl Cole ditched the fluttering false lashes in favour of going au naturel as she launched the new the L’Oréal Paris Glam Shine Stain Splash in a stripped-back shoot by acclaimed fashion photographer Rankin.

Showcasing her naturally flawless complexion, the 29-year-old singer shunned her usual glowing tan in favour of perfect porcelain skin as she posed up a storm in the artistic shoot.

Stripped back: Cheryl Cole ditched the fluttering false lashes in favour of going au naturel as she launched the new the L¿Oréal Paris Glam Shine Stain Splash in an edgy shoot by acclaimed fashion photographer Rankin

Looking every inch the pretty china doll, the L'Oreal Paris spokesmodel positively smouldered as she worked her magic for the iconic British snapper while posing in a bathtub filled with rose petals.

The Geordie beauty opted for an edgy, almost androgynous hairstyle, for the shoot, ditching her usual flowing hair extensions in favour of wearing her dark brunette locks scraped back off her face to show off her stunning features in all their glory.

Wearing minimal make-up and just a hint of rose-coloured blush, the starlet let her dazzling coral lipgloss take centre stage for her stripped-back, natural look.

A new look: Showcasing her naturally flawless complexion, the 29-year-old singer shunned her usual glowing tan in favour of perfect porcelain skin as she posed up a storm in the artistic shoot

Cheryl said of the product: 'Feels like water on your lips. It’s a splash of shine, a stain of colour power. Ultra-light, not sticky.'

Available in eight hydrating colours, the dazzling collection of lip glosses provide an exceptionally high concentration of moisture thanks to a unique formula made with 30 per cent water combined with light oil to achieve a non-drying stain power that can last up to six hours.

Cheryl was named as the face of L'Oreal Paris back in August 2009 has has promoted a series of products for the cosmetics giant in recent years.

L'Oreal Paris general manager Gayle Tait said at the time: 'Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK.'

L’Oréal Paris Glam Shine Stain Splash range is available nationwide now. Cheryl wears shade 200 Princess.

Edgy: The Geordie Beauty positively smouldered as she worked her magic for the iconic Britsh snapper while posing in a bathtub filled with rose petals

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Thursday, 28 March 2013

Cheryl Cole goes au naturel as she poses in a petal-filled bath for new L'Oreal lipgloss campaign

Pale and interesting: Cheryl Cole ditches the lashes and goes au naturel as she poses in a petal-filled bath for new L'Oreal lipgloss campaign shot by Rankin