Wonderbra unveil formula for the perfect cleavage as Holly Willoughby tops best breasts honours list for the second year running on National Cleavage Day
- 54.84% of Brits think the perfect length for a cleavage line is 5cm
- 75.81% think the 15cm from the chin to the start of the cleavage line is best
- 58.06% think a circular breast shape is perfect to create the best cleavage
- Annual celebration started 13 years ago in Johannesburg, South Africa
By DENI KIRKOVA
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As the owner of some of the most talked about breasts in showbusiness, it's no surprise that This Morning presenter Holly Willoughby, 32, should take the crown for best cleavage of the year.
The mother of two can shake off any worries that she'll be overshadowed by new buxom Celebrity Juice co-presenter Kelly Brook as she takes the best cleavage crown for the second year running.
Willoughby is closely followed by curvy Carol Vorderman, 52, in second place and Cheryl Cole, 29, in third.
Breast in show: This Morning presented Holly Willougby takes the crown for best cleavage of the year
The annual celebration of all things breasts - National Cleavage Day - has been running for 13 years and was coined as a 'fun celebration of cleavage, no matter what your size'.
Back in 2002 Wonderbra joined forces with Cosmopolitan magazine in South Africa to create the DD Day which is now celebrated worldwide on March 31st.
The official Wonderbra Cleavage Honours List 2013 is published today in recognition of 'outstanding services to cleavage' across the UK this year.
Wonderbra also polled 1,000 Brits to find out what constitutes the perfect cleavage.
They found over half (55 per cent) think the perfect length for a cleavage line is 5cm, and three quarters (76 per cent) think the perfect place for the cleavage to sit on the chest is 15cm from the chin to the start of the cleavage line.
Unsurprisingly, over half (58 per cent) think circular is the perfect breast shape to create the best cleavage.
Michelle Keegan sports the 'perfect' cleavage in accordance with a formula voted in by the British public
The alternative Honours List was chosen by the Cleavage Honours Committee, a panel of experts at original cleavage creators Wonderbra.
It has been an incredible year for British cleavage moments, with our homegrown talent shining on the global stage..
In addition to Holly, other major contributions to cleavage have been recognised including Welsh singing supremo Katherine Jenkins for her display at the Epsom Derby.
What a boob! Despite a wonky breast faux pas at the Warner Music Brit party Willoughby was victorious
Statement: Willoughby is closely followed by buxom Carol Vorderman in second and petite Cheryl Cole third
Modest: Pippa Middleton in her book Celebration came fourth while Tulisa at Rylan Clark's party came fifth
He-avage: CBB winner Rylan Clark also made the list for his service to he-avage on national TV
Bikini babes: Helen Flanagan scrubbing down in the jungle comes sixth and amazonian Lucy TOWIE seventh
Stunning: Katherine in a lace and silk satin fishtail gown designed by Suzanne Neville at the Derby
TOWIE stars: Amy Childs, Lauren Goodger, Lydia Bright and Sam Faiers led the glamour at the BAFTAs
Celebrity Big Brother winner Rylan Clark also made the list for his service to he-vage on national TV.
Wonderbra also specially honoured Coronation Street star Michelle Keegan in the official Cleavage Hall of Fame for 2013.
A study commissioned to celebrate the day found that 40 per cent of women are Confident Cleavagers and show their cleavage on a daily basis, while just over a quarter (26 per cent) are Closet Cleavagers, rarely showing off their chest.
Cooling off: Special honorary Michelle looks smoking hot as she cools down in the Caribbean sea
Honoured: Wonderbra honour Michelle Keegan in the official Cleavage Hall of Fame for 2013. Holly's already there
Just over a third (34 per cent) are Part-Time Cleavagers, showing off their cleavage at the weekends.
Martina Alexander from Wonderbra UK said: 'We wanted to have a bit of fun on this year's National Cleavage Day and to congratulate those who made the Wonderbra Cleavage Honours List 2013.
'We are proud to be the original cleavage creator and what better excuse for women to celebrate their unique assets than today!'
The day's official Twitter hashtag is #NationalCleavageDay
The Wonderbra top ten cleavage bearers 2013
The following British beauties are awarded OBE (Officer of the Breast Empire), CBE (Commander of the Breast Empire) or highest accolade, a Cleavage Knighthood, for services to cleavage at the following occasions.
The committee chose these celebrities and memorable moments because they are a good representation of the different sizes and types of cleavage in the UK:
• Holly Willoughby on The Voice (Dame)
• Carol Vorderman at the Pride of Britain Awards (Dame)
• Cheryl Cole on her UK tour (CBE)
• Pippa Middleton in her 'Let's Celebrate' book (CBE)
• Tulisa at Rylan Clark's fancy dress party (CBE)
• Rylan Clark on Celebrity Big Brother (CBE)
• Helen Flanagan on I'm a Celebrity (OBE)
• Lucy Mecklenburgh on holiday in Barbados (OBE)
• Katherine Jenkins at the Epsom Derby (OBE)
• Sam Faiers at the BAFTAs (OBE)
Spotify's National Cleavage Day playlist
Read more: http://www.dailymail.co.uk/femail/article-2299784/Happy-National-Cleavage-Day-Holly-Willoughby-tops-breast-honours-list-Carol-Vorderman-close-second.html#ixzz2OluhZNlS
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