Pages

▼

Friday, 22 March 2013

Yasmin Le Bon joins Helena Christensen and Rosie Huntington-Whiteley in model hall of fame as Monsoon celebrates 40th anniversary


Happy birthday Monsoon! Yasmin Le Bon joins Helena Christensen and Rosie Huntington-Whiteley in model hall of fame as British brand celebrates 40th anniversary

PUBLISHED: 10:54, 21 March 2013 | UPDATED: 10:54, 21 March 2013

Yasmin Le Bon was an apt choice to model Monsoon's spring/summer 13 range. The mother-of-three is in her fourth decade and the British brand this year marks it's own 40th anniversary. And just like Yasmin who is still alluring at the of 48, Monsoon hasn't lost any of its appeal on the High Street.
Since the first store was opened in London in 1973 by founder Peter Simon, the company has gone global. Their sister store Accessorize followed in 1984 and now there are more than 400 Monsoon and Accessorize stores in the UK, as well as more than 1000 throughout the world. The brand's original focus was on clothes with an ethnic origin and they continue to incorporate this element today, as well as branching into home, children's and bridal ranges.
Yasmin, who is joined by daughter Amber, 23, in the latest campaign is far from the first supermodel to be a clothes horse for Monsoon. Over the years, a number of the world's most beautiful women have featured in their campaigns including Helena Christensen, Rosie Huntington-Whiteley and Alessandra Ambrosio. To celebrate the brand's 40th birthday, Femail looks back at the stars and fashions that haveput Monsoon on the map...
Still got it: Yasmin Le Bon, left, poses with daughter Amber in the latest Monsoon campaign and looks half her 48 years
Still got it: Yasmin Le Bon, left, poses with daughter Amber in the latest Monsoon campaign and looks half her 48 years
Apt choice: Yasmin has become the face of the British brand as it celebrates its 40th year
Apt choice: Yasmin has become the face of the British brand as it celebrates its 40th year
Apt choice: Yasmin has become the face of the British brand as it celebrates its 40th year
Lady Godiva: Jodie Kidd starred in the brand's 2003 and 2004 campaigns but isn't modelling many of the clothes in this shot
Lady Godiva: Jodie Kidd starred in the brand's 2003 and 2004 campaigns but isn't modelling many of the clothes in this shot
Winter warmer: The model poses in a faux fur gilet that was a popular item in the autumn 2004 collection
Winter warmer: The model poses in a faux fur gilet that was a popular item in the autumn 2004 collection
In the Hall of Fame: Sophie Dahl modelled for Monsoon in 2005 and 2006
Liz Hurley was their clothes horse in 2007
In the Hall of Fame: Sophie Dahl modelled for Monsoon in 2005 and 2006, left, while Liz Hurley was their clothes horse in 2007
Pop art: Singer Sophie Ellis-Bextor posed in the autumn/winter range 2006
Pop art: Singer Sophie Ellis-Bextor posed in the autumn/winter range 2006
Star turn: Supermodel Helen Christensen confirmed the brand's global appeal when she posed for their 2007 campaign
Star turn: Supermodel Helen Christensen confirmed the brand's global appeal when she posed for their 2007 campaign
Star turn: Supermodel Helen Christensen confirmed the brand's global appeal when she posed for their 2007 campaign
Asian influences: Model Angela Lindvall's campaign from 2011 shows how Monsoon have stayed true to their original focus of having clothes with an ethnic origin
Asian influences: Model Angela Lindvall's campaign from 2011 shows how Monsoon have stayed true to their original focus of having clothes with an ethnic origin
Asian influences: Model Angela Lindvall's campaign from 2010 shows how Monsoon have stayed true to their original focus of having clothes with an ethnic origin  
Sex appeal: Model turned actress Rosie Huntington-Whiteley modelled Monsoon's underwear range in 2010 and has since been snapped by by M&S
Sex appeal: Model turned actress Rosie Huntington-Whiteley modelled Monsoon's underwear range in 2010 and has since been snapped by by M&S
Sex appeal: Model turned actress Rosie Huntington-Whiteley modelled Monsoon's underwear range in 2010 and has since been snapped by by M&S
Here comes the bride: British model Lily Donaldson showcases white dresses after the company branched into bridal wear
Here comes the bride: British model Lily Donaldson showcases white dresses after the company branched into bridal wear
Here comes the bride: British model Lily Donaldson showcases white dresses after the company branched into bridal wear 
Forty years of fashion: The brand aimed to appeal to a younger market by launching the Fusion range, modelled here by Clara Pagett in 2011
Forty years of fashion: The brand aimed to appeal to a younger market by launching the Fusion range, modelled here by Clara Pagett in 2011
Forty years of fashion: The brand aimed to appeal to a younger market by launching the Fusion range, modelled here by Clara Pagett in 2011
Still on trend: Alexandra Ambrosia models an animal print maxi dress in 2012
Still on trend: Alexandra Ambrosia models an animal print maxi dress in 2012


Read more: http://www.dailymail.co.uk/femail/article-2296404/Monsoon-celebrates-40-years-Yasmin-le-Bon-joins-Helena-Christensen-Rosie-Huntington-Whiteley-model-hall-fame-British-brand-marks-anniversary.html#ixzz2OBVcgmFh
Follow us: @MailOnline on Twitter | DailyMail on Facebook
at