EXCLUSIVE: Cheryl Cole dares to bare as she goes foundation free for her first ever skincare campaign for L’Oréal Paris - Daily Mail
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We're used to seeing her looking perfectly coiffed, with a full face of carefully applied make-up.
But Cheryl Cole has gone bare-faced for her latest campaign as she promotes L’Oréal Paris Skin Perfection Skincare as spokesmodel for the brand.
Ditching her usual foundation, the singer looks completely stripped back in a behind-the-scenes video from the recent photo shoot.
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Baring all: Cheryl Cole has shot a new campaign for L'Oréal Paris Skin Perfection Skincare, wearing no foundation for the shoot
'I thought I would be nervous or apprehensive to not be able to wear foundation on a shoot, but it’s actually been quite liberating to have the freckles out in full force,' Cheryl says in the clip.
'Skin Perfection works to perfect your skin – it tightens pores, gives luminosity & improves skin texture. It has all the skincare benefits you want before you put on your makeup,' she adds.
The former Girls Aloud star certainly keeps things simple and pared-back in the shoot, switching between a plain white shift dress and a black one.
Fresh-faced: The star proves her skills behind the camera in a behind-the-scenes video of the shoot
Ditched the make-up: Cheryl spoke about how she was nervous about not wearing make-up for the shoot
Selfie! In one scene, the former Girls Aloud singer turns the photographer's camera on herself
Proving just what a natural she is behind the camera, the 30-year-old works well with the team as she tries out as number of different poses.
She can be seen chatting to the photographer about the best way to get the perfect shot, before checking the finished pictures on a laptop.
Speaking in the short clip, Cheryl admits that she's never really cared about skincare before and has never been worried about wrinkles.
Perfect pose: The star switched between hairstyles as she worked on the shoot
Getting it right: Cheryl was seen working through shots with the photographer during her day on set
Checking: The singer made sure that she was looking good as she viewed the finished snaps on a laptop
'Skincare had never really felt like something that I've wanted to do before. Especially wrinkle creams and that kind of thing - they never really felt right for me,' she says.
'I wasn't really at time in my life when I was really feeling that way. But this is a great product for me as it's more about preparing your skin before you reach that stage.'
The star seemed like the prefect choice to be the face of the new the Skin Perfection Range, which is aimed at the under-35s and is made up of five products to help transform visible skin quality, with formulas enriched with Perline-P and patented LR 2412.
L’Oréal Paris Skin Perfection Skincare is available nationwide from Monday 5th August at www.boots.com
Eu naturel: The singer said that she didn't mind exposing her freckles for the first time
Departure: She admitted that she never usually bothered with skincare regimes and anti-wrinkle creams
Girl on film: One of the staff looked through a monitor as the singer posed
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2384910/Cheryl-Cole-goes-foundation-free-skincare-campaign-L-Or-al-Paris.html#ixzz2b8kSmH00
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