BRIT Awards 2014: Ellie Goulding has a princess moment, Lily Allen dreams of genie and Nicole Scherzinger goes for bondage chic on the red carpet
By EMILY SHERIDAN and FAY STRANG
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She famously played at the wedding reception of the Duke and Duchess of Cambridge three years ago.
However, on Wednesday night, it was Ellie Goulding's time to have her own princess moment as she glided onto the red carpet in a billowing pink ballgown.
The blonde, who is up for British Female Solo Artist and Best Single, shunned her usual sexier style for a strapless blush pink and white Vivienne Westwood dress, with her hair in a loose plait.
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Having her princess moment: Ellie Golding makes an entrance in a pink and white ballgown as she arrives at the 2014 Brit Awards at London's O2 Arena
It's a cover up: Lily Allen covered up her figure in a navy sequinned dress with bright yellow hair extensions to give her some colour
Ellie, who is performing at the ceremony, was one of the first to arrive at London's O2 Arena for the biggest night of the British music industry calendar.
Comeback queen Lily Allen stood out in a contrast to some of the more revealing outfits by wearing head-to-toe navy sequins.
The mother-of-two went for an I Dream Of Genie-inspired haircut with a high ponytail and bright yellow hair extensions.
Fifty Shades Of Nicole: Former X Factor judge Nicole Scherzinger wore a leather bralet, bondage-style harness and black trousers
Meanwhile, Nicole Scherzinger was clearly trying to push the envelope in a bondage-inspired ensemble of black trousers, leather bralet and a harness that would make Christian Grey proud.
The former X Factor judge completed her outfit with a pair of gold high-heels and lots of gold jewellery, with her long hair swept back into a ponytail.
Rita Ora, who attended with DJ boyfriend Calvin Harris, certainly turned heads in a yellow Prada column dress with plunging neckline.
Not so mellow yellow! Rita Ora showed some skin in her low-cut, yellow Prada gown
Keeping things in check: Rita makes sure she isn't suffering from a wardrobe malfunction on the red carpet
The cross back straps and skimpy cut of the front of the dress meant the singer was showing plenty of flesh - and a hint of side boob as she sashayed along the red carpet.
Jessie J went back to her style beginnings from when she first leaped to fame in 2011 in a bodysuit.
The 25-year-old, who is up for Best Female Artist, showed off her gym-honed physique in a nude Julien Macdonald bodysuit, with a pair of vertingious heels.
That's a strong look! Jessie J wore a Julien Macdonald bodysuit and purple lipstick
Model behaviour: Supermodel Rosie Huntington-Whiteley showed off her fabulous legs in a red and black sequinned mini dress
Slinky: Pixie Lott shows off some leg and her toned back in a floor-length white gown by DKNY, which she teamed with a pair of silver high-heels
However, her make-up wasn't quite so popular with the former Voice mentor matching her lilac manicure and pedicure with pale purple lipstick, which some critics compared to 'Rose at the end of Titanic when she's freezing in the Atlantic Ocean'.
Meanwhile, pop star Pixie Lott swapped her usual minis for a slinky white DKNY dress, with a wide back showing off her slender physique.
The 23-year-old completed her look with a sleek blow dry, white handbag and silver high-heels.
Sister act: Kylie and Dannii Minogue arrived on the red carpet together
Can you see my underwear? Well, good! Myleene Klass showed off her skinny frame in a yellow Mark Fast creation
She's a showgirl! Laura Mvula looked like she was straight out of the Moulin Rouge with her ruffled tiered train
A surprise appearance on the red carpet was Dannii Minogue, who arrived on the arm of her big sister Kylie.
Dannii looked sexy in a black asymmetrical dress with lace detailing, while Kylie squeaked along in a black PVC.
Representing the modelling world was the stunning Rosie Huntington-Whiteley, who showed off her endless legs in a black and red sequinned mini.
Australian rapper Iggy Azalea toned down her usual extreme style and looked stunning in a red Elie Saab dress, easily becoming one of the most elegant on the Brit Awards red carpet.
Red alert: Australian rapper Iggy Azalea looked elegant in a red Elie Saab maxi dress
Coloured: Pop star Kimberley Walsh looked feminine in a nude, floral number, while Caroline Flack wore a blue playsuit
Unrecognisable: Former X Factor finalist Ella Henderson looked stunning in a daring black dress, while Katy B complemented her red hair with a red maxi dress
Teen idols: One Direction (L-R) Lian Payne, Harry Styles, Niall Horan, Zayn Malik and Louis Tomlinson all wore black
He's crocked! Niall was on crutches following a recent operation on his knee
Going for a flamboyant look was Laura Mvula, who is up for Best British Female Solo Artist, who went for a showgirl-style white gown, with a long, ruffled train.
Former Girls Aloud singer Kimberley Walsh looked ultra-feminine in her floral nude outfit, which featured a floor-length sheer skirt.
TV presenter Caroline Flack didn't stray from her usual shorts style and opted for a blue satin playsuit.
Doing it for the high street: Socialite Pixie Geldof wore black River Island, while Sophie Ellis Bextor opted for a Sixties-style dress
Making an effort: TV presenter Emma Willis wore an orange blazer over a black jumpsuit, radio DJ Jo Whiley looked angelic in white, while TV presenter Zoe Hardman shimmered in a silver Dorothy Perkins maxi dress
Colourful: Radio DJ Annie Mac wore a House Of Holland Starburst Disco dress (left), while Foxes singer Louisa Rose Allen looked hot in fuchsia
Showing some leg: The Voice singer Becky Hill (left), who tours with Rudimental, wore a black Hever Leger knit, while TV presenter Laura Whitmore opted for a metallic red mini dress by Hasan Hejazi
Back to black: (L-R) Model Daisy Lowe, singer Lianne La Havas and newcomer Ella Eyre all went for black outfits
Although she was attending with her boyfriend Jack Street, the pair were seated separately from each other.
While many were going for full-length glamour, many of the female celebrites had opted for tighter and shorter outfits.
TV presenter Laura Whitmore was an early arrival and certainly turned heads in a red and black metallic mini-dress with sheer sleeves by Hasan Hejazi .
Going for gold: Urban group Rudimental are nominated in three categories at this year's ceremony
Making a statement: Boy George arrived with make-up done to look like he had been in a fight, describing himself as a 'fashion victim'
Making a splash! Olympic diver Tom Daley (left) and Brit Awards presenter James Corden
Looking very grown-up indeed was former X Factor contestant Ella Henderson, who wore a daring, fitted black dress with a sheer front cut-out.
Brit School graduate Katy B opted for a floor-length red gown, which complemented her red hair.
One of the night's big nominees Rudimental, who are up for three categories, arrived as a foursome, while their session singer, The Voice star Becky Hill, posed solo in a black knitted dress.
Here come the boys: (L-R) Critics' Choice winner Sam Smith, radio presenter Marvin Humes, actor Luke Evans and singer Conor Maynard
Dapper: (L-R) Rapper Tinie Tempah, singer/songwriter Tom Odell, nominee John Newman and comedian Leigh Francis, aka Keith Lemon
Looking dapper in a black ensemble and white shoes was Critics' Choice winner Sam Smith, who has enjoyed hit songs with Disclosure and Naughty Boy.
Leading the boys in the style department was Splash! star and Olympic diver Tom Daley, who looked smart in a grey suit.
Speaking to the MailOnline before the ceremony, he admitted he was excited about seeing Beyonce perform and 'the secret to surviving the night is not to drink and eat all the food!'
Coupled up: Radio presenter Fearne Cotton and fiancé Jesse Wood (left) and Rita with DJ boyfriend Calvin Harris
It'll be a Big Reunion: King of the Jungle Kian Egan and his wife Jodi Albert (left) and Pharrell Williams and wife Helen Lasichanh
Fresh-faced: Boy band Lawson certainly scrubbed up well for the evening
Hoping for their moment: Newcomers London Grammer (L-R) Dot Major, Hannah Reid and Dan Rothman
BRIT AWARD NOMINATIONS 2014
British Male Solo Artist:
David Bowie
Jake Bugg
James Blake
John Newman
Tom Odell
British Female Solo Artist:
Birdy
Ellie Goulding
Jessie J
Laura Marling
Laura Mvula
British Group:
Arctic Monkeys
Bastille
Disclosure
One Direction
Rudimental
British Breakthrough Act:
Bastille
Disclosure
Laura Mvula
London Grammar
Tom Odell
Critics' Choice (already awarded):
Sam Smith
British Single
Bastille - Pompeii
Calvin Harris/Ellie Goulding - I Need Your Love
Disclosure featuring AlunaGeorge - White Noise
Ellie Goulding - Burn
John Newman - Love Me Again
Naughty Boy featuring Sam Smith - La La La
Olly Murs - Dear Darlin'
One Direction - One Way Or Another (Teenage Kicks)
Passenger - Let Her Go
Rudimental featuring Ella Eyre - Waiting All Night
British Album Of The Year:
Arctic Monkeys - AM
Bastille - Bad Blood
David Bowie - The Next Day
Disclosure - Settle
Rudimental - Home
British Producer Of The Year:
Ethan Johns
Flood & Alan Moulder
Paul Epworth
International Male Solo Artist:
Bruno Mars
Drake
Eminem
John Grant
Justin Timberlake
International Female Solo Artist:
Janelle Monae
Katy Perry
Lady Gaga
Lorde
Pink
International Group:
Arcade Fire
Daft Punk
Haim
Kings of Leon
Macklemore & Ryan Lewis
David Bowie
Jake Bugg
James Blake
John Newman
Tom Odell
British Female Solo Artist:
Birdy
Ellie Goulding
Jessie J
Laura Marling
Laura Mvula
British Group:
Arctic Monkeys
Bastille
Disclosure
One Direction
Rudimental
British Breakthrough Act:
Bastille
Disclosure
Laura Mvula
London Grammar
Tom Odell
Critics' Choice (already awarded):
Sam Smith
British Single
Bastille - Pompeii
Calvin Harris/Ellie Goulding - I Need Your Love
Disclosure featuring AlunaGeorge - White Noise
Ellie Goulding - Burn
John Newman - Love Me Again
Naughty Boy featuring Sam Smith - La La La
Olly Murs - Dear Darlin'
One Direction - One Way Or Another (Teenage Kicks)
Passenger - Let Her Go
Rudimental featuring Ella Eyre - Waiting All Night
British Album Of The Year:
Arctic Monkeys - AM
Bastille - Bad Blood
David Bowie - The Next Day
Disclosure - Settle
Rudimental - Home
British Producer Of The Year:
Ethan Johns
Flood & Alan Moulder
Paul Epworth
International Male Solo Artist:
Bruno Mars
Drake
Eminem
John Grant
Justin Timberlake
International Female Solo Artist:
Janelle Monae
Katy Perry
Lady Gaga
Lorde
Pink
International Group:
Arcade Fire
Daft Punk
Haim
Kings of Leon
Macklemore & Ryan Lewis