Rita Ora and Ellie Goulding go all out in the battle of the pop princesses as they display extreme cleavage in racy plunging gowns on the star-studded BRIT Awards red carpet
The stars descended on London's O2 arena on Wednesday night for the highly-anticipated BRIT Awards 2015 - but it was a battle of wardrobes between pop princesses Rita Ora and Ellie Goulding who opted for floor-length numbers but with differing results.
Rita, 24, dazzled in a plunging sequined gown which flashed a serious amount of cleavage. The elegant number, which had a sweeping train looked incredible, offset against her platinum blonde slicked back Pixie crop.
The stunner, who is up for Best Video Of The Year, gave her look a dramatic flourish with emphasised eyebrows and smoky eyes, topping off her look with a nude lipstick.
Dressed to impress: (L-R) Rita Ora (left) and Ellie Goulding (right) wore gowns with dramatic effect to the BRIT Awards 2015 at London's o2 arena on Wednesday night
She took to the stage with British actor Orlando Bloom, to present Ed Sheeran with the Best Solo Male Artist Award - and noticeable flirted with the handsome actor.
Meanwhile, singer Ellie Goulding opted for a pretty summery white gown which had a sheer plunging neckline and trailed to the floor. She accessorized with Boucheron jewellery.
Fellow pop princess Taylor Swift arrived wearing a black floor-length gown which had a sheer back with a striking red dragon design on the back, whose tail trailed down to the floor.
The nominee greeted her fans outside the venue, much to their delight, as she braved the cold without a jacket on. Up for International Female Solo Artist, the 25-year-old performed her hit single Blank Space, after changing into a tuxedo jacket and fishnet tights.
All that glitters: Rita Ora arrived at the BRIT Awards 2015 held at London's O2 arena on Tuesday night in a plunging sequin number
Wow thing: The singer wore a dazzling jumpsuit with a flowing train in an interesting take on red carpet glamour
You're not on the dance floor yet: Rita couldn't resist busting out some moves as she got the party started
Hang on! The star had some last minute adjustments made to her look as she was snapped by a host of photographers
Aisle be there for you: Ora received some assistance as her dramatic train was laid out behind her
Making their day: The 24-year-old stopped to have selfies with her fans outside the venue
Who can blame her? Rita had a flirty moment with British actor Orlando Bloom, as they presented Ed Sheeran with his award for Best Solo Male Artist
First to arrive at the awards was BRIT nominee Ed Sheeran, who was nominated for a total of four awards. He picked up the coveted Best Solo Male Artist award from Rita and Orlando.
Ed pulled out all the stops for his arrival, choosing to dress up smartly in a suit, rather than stick to his preferred T-shirt and jeans combo. However, he didn't turn his back on his look completely, adding a monochrome pair of matching trainers into the mix.
He had some serious competition on his hands as singer Sam Smith heads the nominations for 2015 BRIT Awards after being shortlisted for five awards, narrowly ahead of Ed Sheeran and George Ezra who are up for four apiece.
Lighten up! Ellie flashed her underwear in her sheer dress and gave a glimpse of her white peeptoe heels as she hoisted up her dress
Selfie time: She held her fan's camera phone up high to get the best angle for the perfect photo
Soul singer Smith, 22, is in the running for prizes such as best male, best album and best newcomer at the prize bash - a year after he collected the Critics' Choice title.
Between them, Smith, Sheeran and Ezra have sold almost 4 million copies of the albums they released last year in the UK alone.
Rock duo Royal Blood competed for a trio of awards, winning British Group, while singer Jess Glynne also finds her name on the shortlists three times as a guest vocalist on singles by Route 94 and Clean Bandit.
How to train your dragon: The singer looked stunning in the elegant yet edgy piece
Well-trained: Swift's gown trailed behind her on the red carpet as she enjoyed her moment in the spotlight
She knows her angles: Lifting her arms high up in the air, the hitmaker took picture after picture with one lucky fan
Taylor Swift arrived on the red carpet wearing a striking black dress which had a red dragon design throughout the back
Forever 22! The crowds all jostled to get closer to the American megastar
Doing her thing: Taylor performed her single Blank Space to a delighted crowd - while surrounded by a host of sexy dancers
Let it rain: The singer was covered in a glittery snowstorm as she took to the stage in a tuxedo jacket
Sam Smith, Taylor Swift, Ed Sheeran will perform - and Kanye West will also play, in a last-minute addition to the bill. The hip-hop artist and husband of reality star Kim Kardashian is set to play a track from his as-yet-untitled seventh album.
Much-loved Geordie hosts, Ant and Dec are to take over from James Corden to present the ceremony.
Mark Wright and Michelle Keegan, due to marry later in the year, arrived together, with Michelle choosing a simple black dress with a bright green shoulder bag.
Big night: Four-times nominated Ed Sheeran and five-times nominated Sam Smith were among the first to arrive at the BRIT Awards 2015 - alongside Calvin Harris
There he goes! Sheeran delighted his fans when he greeted them outside the venue
Tardy! Kim Kardashian is in town to watch her husband Kanye West perform at the show but she missed the red carpet
Peri-peri funny: While she got ready, the rapper treated himself to a Nando's, where he was mobbed by fans
Presenter Holly Willoughby showed off her post-baby body in an embellished mini dress.
Singer Paloma Faith wore a black and red puffball gown, which was strapless and covered in a type of paint-splatter design. Taking a leaf out of Mollie King's book from the Elle Style Awards the night before, she wore her lightened locks in a slicked back fashion.
Singers Jessie Ware and Rebecca Ferguson followed her lead in the dark red hue, which seemed to be the order of the night.
Ella Henderson channelled ladylike glamour in her black gown worn with gold embellishments.
Bright thing: Michelle Keegan complemented her black mini dress with a bright green bag and silver strappy sandals
In love: Mark and Michelle walked down the red carpet together - they are planning a wedding for later this year
Jewel of the night: Presenter Holly Willoughby showed off her post-baby body in an embellished mini dress
She'll catch a draught: FKA twigs steps out in a racy bra-topped ensemble as she made her way inside
Radio host Fearne Cotton and singer Marina Diamandis both brought out the sequins as they channelled Hollywood glamour.
Bosses of the event - officially called the Brit Awards 2015 with MasterCard - have reshaped the ceremony in recent years to make the album prize the climax of the night
Nominations were announced at an event staged at ITV Studios in London this evening which also included performances by Clean Bandit and this year's Critics' Choice winner James Bay, who had already been announced.
Take That were among the omissions from the nominations with their comeback as a trio failing to pick up any nods.
Rock 'n' roll: Supermodel Cara Delevingne looked like she was with the band as she made her mark - after appearing to take a call on her way in
Under where? The stunner flashed her lacy bra and wore her personalised necklace
Rapturous response: The fans were loving the 22-year-old as she ran among them for photos
Ooh! Ah! The lovely lady pulled a variety of expressions as she spent time out in the cold
Brit babes: Cara and Ellie smouldered as they cosied up to one another ahead of the show
Having a whale of a time: The high-spirited girls looked like they were having fun as they threw their arms around one another
Red all about it: Paloma Faith pulled out all the stops in a prom dress and wore her hair slicked back (left) while singers Rebecca Ferguson (centre) and Jessie Ware (right) stepped out in a similar hue
They are having the lols: Paloma threw her head back as she caught up with Kaiser Chiefs singer and Voice coach Ricky Wilson
Although many of the British categories were dominated by male artists, FKA Twigs and Ella Henderson were among the female performers who picked up two nominations. They are both up for solo British female along with Jessie Ware, Lily Allen and Paloma Faith.
The British group category sees bass and drums duo Royal Blood taking on One Direction, Coldplay, Alt-J and Clean Bandit.
The international group category sees US act The War On Drugs - whose album Lost In The Dream was seen by many critics as a highpoint of 2014 - taking on Swedish folk duo First Aid Kit, along with more chart friendly names Foo Fighters, 5 Seconds Of Summer and The Black Keys.
He's the one: This year's Critics' Choice winner James Bay looked cool in a leather biker jacket and his trademark hat
Everyone's a winner baby: British actor Orlando Bloom kept things casual (left), while X Factor champ Ben Haenow looked as pleased as punch to be invited (right)
Keeping up with the Jonases: Singer Nick looked smart in a suit with a very elegant looking brooch
Taylor Swift - who will be among the acts performing when the awards are staged on February 25 at the O2 Arena in London - has been shortlisted for best international female along with Beyonce, Lana Del Rey, Sia and St Vincent
Brits chairman Max Lousada said: 'This year's nominations reflect a vintage year for British talent. The mix of new and established acts, the variety of genres represented and the level of global success many of these acts are enjoying shows UK music at its very best and sets the stage for a fantastic show in February.'
She's got the X Factor: Ella Henderson channelled ladylike glamour in her black gown worn with gold embellishments
Flack attack: Caroline wore a super short pink leather dress and killer strappy sandals
They scrub up well: Little Mix went from phwoar to couture as they channelled the high-end glamour
Cackle: Perri threw back her head in laughter as the high spirited girls strutted their stuff
If you wannabe my plus one: Spice Girls Mel C and Emma Bunton channelled office chic for the awards
It would be Rudimental not to: The super cool band channelled their own look as they walked the red carpet
Geoff Taylor, chief executive of the Brit Awards and music industry body BPI, said: 'These nominations capture the buzz around new British music right now, and acknowledge the arrival of a new generation of talent that will ensure the continuing success of British music around the world.
Meanwhile, nominee FKA Twigs, who has seen her popularity soar over the past year, wore a typically outlandish outfit a as she arrived to perform at the nominations announcement.
Dressed in a patterned long black coat dress, which was slit to mid-thigh, the impressive star wore stacks of gold bangles and chains for a dramatic look.
Diamonds are a girl's best friend: Radio host Fearne Cotton (left) and singer Marina Diamandis brought out the sequins
All white on the night: Model Karlie Kloss looked statuesque in her light gown with cut-out details
And presenting... Sarah Jane Crawford wore a lemon and white shift dress with a pair of metallic strappy Jimmy Choo heels
Also on hand to see the nominations announced were MTV's Laura Whitmore and nominees Jessie Ware and Jess Glynne.
Back in December, newcomer James May was announced as the 2015 BRITs Critics' Choice Award winner, following in Sam Smith's footprints from last year.
The 24 year-old singer-songwriter and guitarist, who has supported the likes of Tom Odell and John Newman on tour, is set to release his debut album in the spring.
Here come the boys! Capital radio presenter Marvin Humes, actor Russell Tovey and presenter Nick Grimshaw
Golden couples: Musician Mark Ronson and his stunning wife Josephine De La Baume (left) and Dermot O'Leary and wife Dee Koppang all attended
Double trouble: Geordie twosome Ant and Dec replaced James Corden as the hosts of the show
All night long: Labrinth teamed bright pink socks with a pair of tasselled leather loafers (left) while Lionel Richie held hands with his lovely girlfriend
'I'm pretty speechless,' James enthused. 'After all the years I've spent watching the BRITs and even after this year; watching my fan base grow so much, I never thought I'd actually be getting an award myself.
'And what a huge honour to be following the incredible artists who've won before! I'm really chuffed, thank you to everyone who has supported me.
The BRIT Awards with MasterCard also revealed that George The Poet and Years & Years are the runners up.
Making a boob! Charli XCX flashed a little too much cleavage in her skimpy number
Model behaviour: Daisy Lowe looked beyond stunning in a black strapless gown after a week of non-stop partying
Sheer delight: Former Pussycat Doll Ashley Roberts wore an intricate ensemble and lattice-detailed ankle boots
Flower girl: Noomi Rapace showed off her killer legs under this sheer lace number and wore a slick of bright pink lippy
And he is set to be presented with the Critics' Choice Award at The BRITs Are Coming nominations show this evening.
The young singer has big boots to fill since the past winners of the prize, which was only established in 2008, have all become huge international stars.
James can now count himself on a par with Adele, Florence and the Machine, Ellie Goulding, Jessie J, Emeli Sandé, Tom Odell and Sam Smith.
The BRITs Critics' Choice Award winners are chosen by a panel of music industry experts and key media tastemakers from among a list of over 100 candidates.
Bold girls: (L-R) Singer Lianne La Havas, radio DJ Jo Whiley and presenter Melanie Sykes all opted for bold outfits
Pretty in pink: Radio presenter Sara Cox mixed her ladylike outfit with clumpy ankle boots (left) while Annie Mac wore opposing colours (right)
She's been foiled: Presenter Gemma Cairney wore a metallic floral prom-style dress and couldn't resist a little leg kick
All white: (L-R) Loose Women presenter and singer Jamelia, presenter Zoe Hardman and X Factor's Fleur East all wore light hues
Host with the most: Lisa Snowdon showed off her golden legs in a technicolour mini dress which had a plunging neckline
She'll be needing her flats: Presenter Laura Whitmore braved the cold in a lemon Halston Heritage dress
Award-winning artist Tracy Emin has designed this year's statue.
Explaining how she put her own twist on the iconic trophy, Tracy said: 'You want to do it really well. You don't just want to decorate it, you want to make something that is really Tracey-ish, that is special for the people receiving it.'
The star has become the fifth British artist to create her own design since the concept was established in 2011.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2968890/Ed-Sheeran-Paloma-Faith-BRIT-Awards-2015.html#ixzz3SnADcx6m
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