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Thursday, 26 March 2015

Kendall Jenner confirmed as the newest face of Calvin Klein as she stars in sultry shoot for the iconic brand

'It's truly an honor': Kendall Jenner confirmed as the newest face of Calvin Klein as she stars in sultry shoot for the iconic brand

Fashion giant Calvin Klein has finally confirmed Kendall Jenner as its newest campaign star, just weeks after rumors about the model's latest campaign began to circulate. 
While debuting the 19-year-old's first print campaign for the label's denim collection, Calvin Klein Jeans, which features a series of dark and broody images of Kendall, as well as a couple of sultry shots of the teen model posing up alongside a male co-star, a spokesperson for the brand praised Kendall's 'modern beauty' and 'youthful spirit', while also noting the reality's stars impressive global fan base. 
'Kendall is a modern beauty who brings her youthful spirit and edge to this special Calvin Klein Jeans campaign,' said Melisa Goldie, Chief Marketing Officer of Calvin Klein.
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Strike a pose: Kendall Jenner models a collection of laid-back, casual clothing in her new campaign for Calvin Klein Jeans

Strike a pose: Kendall Jenner models a collection of laid-back, casual clothing in her new campaign for Calvin Klein Jeans

Model of the moment: Rumors that the 19-year-old had been signed up by the iconic brand first began to circulate earlier this month - but the deal has only just been confirmed by a spokesperson for Calvin Klein
Model of the moment: Rumors that the 19-year-old had been signed up by the iconic brand first began to circulate earlier this month - but the deal has only just been confirmed by a spokesperson for Calvin Klein
Partner in crime: In addition to her solo shots, Kendall can also be seen posing alongside a male model 
Partner in crime: In addition to her solo shots, Kendall can also be seen posing alongside a male model 
'Kendall's powerful fan base and global reach will further amplify the current cultural conversation surrounding the Calvin Klein Jeans brand and highlight this exciting limited edition.'
In a statement made via Calvin Klein, Kendall said of her latest fashion foray: 'Modeling for Calvin Klein Jeans is really a dream come true. 
'I’ve grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world’s top supermodels. To now be a part of that legacy is truly an honor.'
The campaign sees Kendall modeling a collection of casual clothing, from a pair of denim overalls, paired with a saucy black lace bra, to a cropped, hooded sweater and black jeans. 
And it's not just Kendall's beautiful features that the brand is putting to use - but also her impressive social media following. 
In addition to the print campaign, Kendall has already proved her allegiance to the brand by taking part in its ongoing #MyClavins campaign on Instagram, for which she shared several images of herself modeling some Calvin Klein underwear with her 21.8 million followers.
Picture perfect: Kendall looks effortlessly beautiful in the campaign, wearing minimal make-up and with her hair left to hang loose around her shoulders
Picture perfect: Kendall looks effortlessly beautiful in the campaign, wearing minimal make-up and with her hair left to hang loose around her shoulders
Black and white: The new Calvin Klein collection featured in the campaign will be available in stores in May
Black and white: The new Calvin Klein collection featured in the campaign will be available in stores in May
Peek-a-boo: The reality star models a series of cropped designs in the campaign, flaunting her perfectly toned tummy in the process
Peek-a-boo: The reality star models a series of cropped designs in the campaign, flaunting her perfectly toned tummy in the process
Earlier this month, the New York Post's Page Six reported that Kendall had been signed up as the new face - or body - of the brand.  
At the time, Calvin Klein refused to confirm the deal, but numerous sources told Page Six that Kendall would be featured front and center in the label's next campaign.
Certainly, the fashion and underwear label had already been getting a lot of support from the Keeping Up With The Kardashians star who Instagrammed numerous pictures of herself in its iconic tighty whities with the hashtag 'My Calvins'.
Last year Justin Bieber, whom Kendall has been romantically linked to in the past, was named as the face of the brand's jeans.
His saucy pics in various states of undress with model Lara Stone sent Beliebers into a tail spin. 
It also created a little bit of controversy for the star with unflattering images claimed to be the un-edited originals of him released. 
Body ambassador: Kendall Jenner (pictured on Instagram in April)  has  been signed as the new face of Calvin Klein
Body ambassador: Kendall Jenner (pictured on Instagram in April)  has been signed as the new face of Calvin Klein
Ground work: Despite only just being confirmed as the newest face of the brand, Kendall hinted that she was collaborating with the label on a project when she shared this picture of herself on Instagram a few weeks ago
Ground work: Despite only just being confirmed as the newest face of the brand, Kendall hinted that she was collaborating with the label on a project when she shared this picture of herself on Instagram a few weeks ago
All Justin: It also created a little bit of controversy for the star with unflattering images claimed to be the unphotoshopped originals of him released, but they were later found to be fakes
All Justin: It also created a little bit of controversy for the star with unflattering images claimed to be the unphotoshopped originals of him released, but they were later found to be fakes
The pictures were later revealed to be fake, with the actual campaign shots determined to be all Justin.
Kendall - who has been busy in Paris modelling for everyone from Chanel to H&M - is already the face of Estée Lauder, a brand which also hailed her massive social media standing when announcing that they had signed her up as their newest campaign star. 
'I just want to be the best me I can be, so having the power that social media has, I think that just seeing how many people care about you, and seeing how many people want to watch what you're doing, it just really makes you want to do the best you can do,' she said at the time of the announcement. 
'I just feel so incredibly blessed.' 
It's been a very busy few weeks for Kendall who, after modeling in numerous fashion week shows around the globe, has just this month debuted a new video campaign for Estee Lauder, promoting their new Courreges collection, and appeared in a new shoot for the US edition of Vogue, in which she stars alongside her fellow Calvin Klein campaign star Justin, and best friend Gigi Hadid. 


Read more: http://www.dailymail.co.uk/femail/article-3013199/Kendall-Jenner-confirmed-newest-face-Calvin-Klein-stars-sultry-shoot-iconic-brand.html#ixzz3VXcWz4O2
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