Are you ready for THIS beach body? Plus-size model Ashley Graham hits back at 'fat-shaming' Protein World ad with sexy bikini picture
- The size 16 model posted a photo from her Swimsuits For All campaign, which appeared in the Sports Illustrated Swimsuit Edition
- She called out Protein World's controversial ad, which asks women if they are beach body ready
- The ad sparked numerous protests and petitions and has been banned in the UK
All women like to look their best in a bikini, but one plus-size model is slamming a controversial ad campaign that calls for women to quickly drop weight in time for swimsuit season.
The ad, for Protein World weight loss supplements, has faced overwhelming backlash in the UK, prompting US-based model Ashley Graham to offer up her own message on preparing to hit the beach.
The size 16 model posted a copycat ad on Instagram, mocking Protein World's tagline, 'Are you beach body ready?' instead asking her followers: 'Are you ready for this beach body?'
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Beach bombshell: Plus-size model Ashley Graham flaunted her curves in a spoof of the UK's controversial Protein World ad
Bikini body: Thousands of people have called out this weight loss supplement ad for 'fat-shaming'
Ashley's post, which includes the hashtag #curvesinbikinis, features a shot from her Swimsuits For All campaign that ran in this year's Sports Illustrated Swimsuit Edition, making her the first-ever plus-size model to appear in the issue.
'There's no reason to hide and every reason to flaunt!! [sic]' she captioned the picture.
Ashley has also helped to promote body confidence at any size by appearing in plus-size retailer Lane Bryant's I'm No Angel campaign, where she and other women of varying body types posed together in lingerie. The campaign was widely seen as a very public dig at Victoria's Secret, another brand perceived to prize slim bodies.
Curvy milestone: Ashley took the picture from this campaign for Swimsuits For All, which appeared in the Sports Illustrated Swimsuit Edition
Outraged public: Many of the ads - which appeared in London Underground stations - were defaced by riders with more body-positive messages; this one reads: 'Yes - everybody is. Love your body the way it is'
You-go-girl graffiti: Women who were angered by the ad's message scribbled on the signs; one wrote: 'If my body is on a beach, then it is ready, thank you very much'
Ashley's pro-curves post comes just days after it was announced that the offending Protein World ad would be banned in the UK, following widespread vandalism and a change.org petition that garnered over 70,000 signatures.
Protesters came out in person as well, stripping down to bikinis in London's Hyde Park and voicing dissatisfaction with Protein World's 'fat-shaming' message.
The UK's Advertising Standards Authority has also raised concerns that the ad makes false claims and is investigating whether it is 'socially irresponsible'.
Always beach ready: Protesters stepped out in bikinis to call out Protein World's for body-shaming
Ashley's own photo has received a much more positive response than Protein World's ad; since she posted the image on Thursday, it has received over 11,400 likes, and fans have been commenting to show their support.
'Love that we're finally showing other women that beauty comes in all shapes and sizes!' wrote one.
Another added: 'All you need to be beach ready is a swim suit and towel!'
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