Plus-size model Ashley Graham shows off her design skills - and her ample assets - as she poses in the latest collection from her 'sexy and supportive' curvy lingerie line
- The 27-year-old model has launched her latest line for Canadian retailer Addition Elle, who she has been designing for since 2013
- In a recent interview with The Coveteur she explained how she 'can’t wait to be the curvier version' of supermodels like Heidi Klum and Kathy Ireland
The line, which was created by 27-year-old Ashley in partnership with Canada's Addition Elle, will be available on the US market come August, with the first campaign for the collection featuring the brunette beauty herself modelling the designs in all of the online promotional photos, as well as in a sultry boudoir shoot sure to get pulses racing.
Ashley, who has been designing her own lingerie in collaboration with the Canadian brand since 2013, said she wanted to launch the line in the US after noticing a void in the market for plus-size lingerie
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Wearing her own: Plus-size model Ashley Graham, 28, has launched her new lingerie line in partnership with Canadian retailer Addition Elle
Taking the helm: Ashley herself stars in the campaign shoot for the new line, striking sultry poses in a variety of items from her latest collection
Filling the gap: Ashley decided to release her line in the US after having trouble finding bras that were both 'sexy and supportive'
'I could find sexy bras and I could find supportive bras, but it was never sexy and supportive together,' explained the Nebraskan native.
In the new promotional shots for the line, Ashley shows off her famous curves in a sexy cut out bra and tight high-waisted underwear while snuggling a fur stole, as well as posing in a slinky dark blue negligee featuring chest grazing straps and lace see-through paneling on the sides.
The rest of line, which is designed to offer 'sex appeal, comfort and support', features soft and shiny micro-lace bras and panties as well as an elegant and seductive kimono.
All the designs are priced under $100 and start at size 12, and will be available in American at select Nordstrom Locations and Nordstrom.com from August 10.
Brunette ambition: Ashley revealed in a recent interview with The Coveteur that she wants to become the 'curvier version' of supermodels like Cyndi Crawford and Tyra Banks
On her way up: Ashley made fashion waves this year after becoming the first plus-size model to grace the pages of Sports Illustrated, albeit in an advertisement
Her own work: A recent shoot with The Coveteur saw Ashley giving an early look at a set of lingerie from her latest line with Addition Elle, who she has been designing for since 2013
The model seems to be well on her way to the supermodel status she craves, which she revealed in a recent interview with The Coveteur, saying that that she hopes one day to fill the shoes of some of her biggest modeling heroes, like Kathy Ireland, Heidi Klum, Tyra Banks and Cindy Crawford.
'Those girls, I mean I've watched their careers and they have just blossomed into extraordinary and amazing things,' she said. 'I can’t wait to be the curvier version of all of them.'
Ashley, an advocate for body diversity, is also part of the plus-size model collective ALDA, which includes successful international models Marquita Pring, Julie Henderson, Inga Eiriksdottir and Danielle Redman.
'ALDA is a new collective of models that represents beauty without divisions, boundaries, and - most importantly - beauty that doesn't conform to any body shape or size,' states the Alda website.
Keeping it accessible: The bras, underwear, chemises and kimonos in the new line are all priced under $100 and start at a size 12
Not alone: Ashley is also part of the plus-size model collective ALDA , which includes successful international models such as Marquita Pring and Inga Eiriksdottir
More than just support: Ashley has long been an advocate for body confidence and has been candid about her struggles in the fashion industry as a plus-sized woman
In an interview with Glamour magazine, Icelandic model Eiriksdottir explained: 'We had all worked together for many years before our agency closed a lot of their divisions including plus size, which is the one we were in.
'I contacted the girls I knew and the ones that had been the most successful in the business to see how we could, as a group, have impact on the business.'
She added: 'It's exciting to see the positive change in the industry, and we already see a lot more diversity in age, size and race than before in magazines and on the runways.'
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