Fashion's perfect muse: Daisy Lowe is hailed as the glamorous 'everyday woman' as she showcases her enviable body, glossy locks and bright red lips
- The British model poses in classic LBD and chiffon tunic dress
- Has been hailed as 'sexy' while representing 'the everyday woman'
- The 26-year-old recently said she was fed up with being labelled 'curvy'
With her lips painted pillar box red and her glossy dark hair tousled to perfection, Daisy Lowe looks every inch the glamorous designer's muse.
And while the 26-year-old recently spoke about being sick of her 'curvy' label just because she isn't stick thin, it's exactly this feisty attitude and body confidence that's earned her high praise.
Designer Giles Deacon, who is famous for dressing Hollywood's A-list, has hailed Daisy as the 'perfect girl' to represent the 'everyday woman'.
Though Daisy Lowe's famous curves have at times held her back in the world of high fashion, she's now been hailed as the 'perfect girl' for the sexy new clothing line from London Fashion Week designer Giles Deacon
The model, who has modelled for the likes of Chanel, Burberry and Vivienne Westwood, has been chosen as the poster girl for his new high-street collection for Debenhams.
And from this collection of photographs, it's easy to see why. Posing braless in a sharply cut black blazer jacket and slim fit trousers, Daisy flaunts her enviable figure in new 'wardrobe staples' designed by Deacon.
Other shots see her wowing in a classic LBD, a printed chiffon tunic dress and a plunging grey and navy patterned gown - which are all part of the new Designers at Debenhams range.
The London Fashion Week designer believed Daisy was 'the perfect girl' to front his campaign.
He said: 'If a person could sum up the words glamorous and sexy it would be Daisy.'
Famous for her enviable figure, the daughter of Gavin Rossdale and Pearl Lowe has long been known as the bombshell of the runway, walking in catwalk shows for the likes of Chanel, Burberry and Vivienne Westwood
The perfect girl: 'If anyone can rock a pair of full red lips, an LBD and make every head turn, it's going to be Daisy. She always looks like she is having fun and a good time too,' says Giles Deacon of his new muse.
'She is confident without being arrogant therefore making her completely relative to how I want the customer to feel.'
'If anyone can rock a pair of full red lips, an LBD and make every head turn, it's going to be Daisy.She always looks like she is having fun and a good time too!'
The daughter of Pearl Lowe and Gavin Rossdale has long been a fixture on the elite London party scene, most recently joining Kate Moss and Rita Ora to celebrate Nick Grimshaw's birthday.
She also hit headlines when she complained she wasn't a fan of being labelled 'curvy'.
'I get labelled as curvy but I'm sure women who are size 14 or 16 find that infuriating,' she told The Guardian.
'I'm only curvy compared to normal model size; I'm not teeny-weeny. Women are our own worst enemies when it comes to how we look.'
But despite her trouble with the curvy tagline, the London socialite said she's still proud to show off her body when it comes to her work.
'I have done naked shoots, which means everyone thinks I'm a deviant, but I think the female form is something to be celebrated.
'I have to become a character to have the confidence to take my clothes off. If I was Daisy, I'd be an awkward nightmare.'
Posing braless in a sharply cut black blazer jacket and slim fit black trousers Daisy flaunts her famous curves in the campaign. Other shots see her wowing in a classic LBD, a printed tunic dress and a plunging grey gown
'I am really looking forward to walking past people on the street wearing my clothes and know I am designing for an everyday woman,' says Giles Deacon of his new high street collection
With her lips painted pillar box red and glossy black hair tousled to perfection, Daisy Lowe looks every inch the glamorous designer's muse. The Giles Deacon for Debenhams collection will launch in stores this month
It's this mix of strong body confidence and an understanding of the realities of women that have earned her the role as Deacon's latest muse.
Model Daisy has praised the collection, which she says is made up of wardrobe essentials.
She said: 'I have had the pleasure of knowing Giles for many years. He is such a warm and gorgeous man and I love the way he dresses the female form.'
'The collection is perfectly Giles, chic, beautiful tailoring, a bit of a 70s vibe from hippy dresses to incredible suiting... romantic and fun prints at an affordable price.'
'I'm obsessed with the stunning black suit, the grey cape and the white coat. They are all such beautiful shapes and staples for any girl's wardrobe.'
Deacon started his career as a menswear designer at Debenhams, before leaving the high street brand to start his eponymous label.
Explaining his decision to come full circle, Deacon said: 'It's great as I am designing, at times, pieces that are slightly more casual which I don't always have the opportunity to do on my main line.'
'I am really looking forward to walking past people on the street wearing my clothes and know I am designing for an everyday woman.'
Giles Deacon Edition At Debenhams is available in store now.
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