Hearts of gold: Michelle Keegan and Abbey Clancy model stylish new Children In Need T-shirts... as designer Giles Deacon gives Pudsey a metallic makeover
- Daisy Lowe, Erin O'Connor and Tom Odell lent their support to campaign
- Tops retail at £12, with £7 from each sale going to Children In Need
- British designer Giles Deacon 'delighted' to be involved
With this year's Children In Need just around the corner, a host of famous faces have joined forces to launch the campaign's new stylish t-shirts.
Michelle Keegan and Abbey Clancy, who both run their own successful clothing lines, are just two of the celebrities who have modelled the tops, created by British designer Giles Deacon.
For 2015, Pudsey Bear has been given a glamorous makeover. The charity mascot is depicted in metallic gold and polka dots while an alternative option sees him sport a monochrome design.
Abbey Clancy said the fashion makeover British designer Giles Deacon has given Pudsey Bear is 'amazing'
Clearly delighted about the new addition to her wardrobe, 29-year-old Abbey gushed: 'I love Giles and think the new fashion makeover he has given Pudsey is just amazing.
'You can always rely on Giles to bring something wacky and wonderful to anything he does and he always has an original take.'
Mother-of-two Abbey, who is married to Stoke City striker Peter Crouch, has worked with Giles closely in the past and hired him to design her wedding dress in 2011.
Meanwhile, former Coronation Street star Michelle, 28, added: 'This Giles Deacon t-shirt for BBC Children in Need is a fantastic way for people up and down the UK to support this year’s Appeal.
Former Coronation Street actress Michelle Keegan said Pudsey 'really is a trendy Bear this year', thanks to Giles' metallic design
'The t-shirt not only shows Pudsey in a new metallic guise, but also brings in influences from Giles’ 2015 collection, so Pudsey really is a trendy Bear this year!'
Other stars to model the Giles' designs - in stunning photographs shot by Sølve Sundsbø - were supermodels Daisy Lowe, 26, and 37-year-old Erin O'Connor.
English musician Tom Odell, 24, YouTube star Alfie Deyes, 22, and The Hunger Games actor Stanley Tucci, 54, have also pledged their support.
Speaking about his new design, Darlington-born Giles said: 'I have been a huge supporter of BBC Children in Need for many years now, and was delighted to offer my support again this year through the design of their 2015 t-shirt.'
Supermodel Daisy Lowe is another famous face who has pledged her support to this year's campaign
Model Erin O'Connor, pictured left, and musician Tom Odell, right, have also modelled the 2015 designs
Giles Deacon said he is a 'huge supporter' of BBC Children In Need and is 'delighted' to be involved with the campaign
The 45-year-old, who has dressed the likes of Sarah Jessica Parker, Heidi Klum and Cate Blanchett, added: 'I hope that everyone likes Pudsey’s new look, and that the public buy the tee, it really will go on to help make a difference.'
The t-shirts are available now from bbc.co.uk/pudsey.
The adult tee retails at £12.00, with at least £7.00 from every t-shirt benefiting BBC Children in Need.
In previous years Pudsey Bear has been portrayed wearing a multi-coloured leopard print design and rainbow polka dots.
Children in Need takes place on Friday November 13 on BBC One from 7pm.
YouTube star Alfie Deyes, pictured left, and actor Stanley Tucci, right, also star in the new charity campaign
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