Beyonce shows off her natural beauty and cascading curls as she dons new fitness line Ivy Park in stunning photoshoot
She recently launched her own fitness brand, Ivy Park.
Posing for two editions, the 34-year-old singer put on a sizzling display as she showed off her toned thighs and slender pins.
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The powers that B: She recently launched her own fitness brand, Ivy Park, and Beyonce proved to be her own best advertisement as she graced the cover of Elle magazine, styled by Samira Nasr
Clad in a black bodysuit and layering up in a loose fitting T-shirt, the Formation hitmaker looked effortlessly glamorous as she gazed sultrily down the lens.
Wearing her caramel coloured locks in loose curls, she wore her glossy tresses in a side parting, exposing her flawless complexion.
Parting her lips seductively, she was a vision of beauty on the cover.
Workout wonder: Changing outfits for her second cover shoot, Beyonce was equally as dazzling as she posed for a close up that highlighted her breathtaking beauty
Changing outfits for her second cover shoot, Beyonce was equally as dazzling as she posed for a close up that highlighted her breathtaking beauty.
Wearing her curly locks brushed back into a bun, she bore a neutral make-up palette, merely accentuating her stunning features.
Clad in an oversized white polka dot shirt, she also bore the name of her new brand across her wrist.
Keen to promote the new venture further, Beyonce also took to Instagram on Thursday to share a stunning snap of herself modelling a swimsuit with the Ivy Park logo emblazoned across the front.
Completing her look with a pair of high-top wedge trainers, the singer can be seen navigating her fit body through a series of hoops as she shows off her latest fashion creation.
Witness the fitness: Beyonce showed off her incredible figure in a swimsuit on Thursday when she announced the launch of her new workout range with Sir Philip Green
Work It Out: She showed off her athletic prowess as she modelled her latest creation while working her way through some hoops
Ivy Park no doubt takes inspiration from Beyonce's daughter, Blue Ivy and the brand is a joint venture, partnership and stand-alone brand created by Beyonce and Sir Philip Green.
Fans will be able to pick up the pieces at Topshop, Nordstrom, Zalando, Net-A-Porter, Selfridges, JD Sports, to name a few.
The first Spring/Summer '16 collection will be available from April 14 and includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance and fitness.
Ring the changes: The singer showed off her inner strength in the images as she posed for the fierce stills
Wet and wild: She showed off her abs in a sporty crop top as she stood out in the rain
Beyonce said of her new project: 'Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand.
'When I'm working and rehearsing, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me.
'My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.'
Looking good: The 34-year-old shared a snap of herself wearing a very sexy swimsuit on Instagram which had the name of her range, Ivy Park, emblazoned across the front
She went on to say: 'True beauty is in the health of our minds, hearts and bodies.
'I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.
Topshop boss, Sir Philip added: 'I want to thank Beyonce for trusting me and our company as her partner for Ivy Park.
Sweet: Beyonce's daughter Blue Ivy stars in the campaign and also models accessories from the range
Beyonce said of her new project: 'Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand'
'When I'm working and rehearsing, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me'
She added: 'My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance'
'It has been an incredible 18 months experience working closely with her and her team to create the Ivy Park brand.
'Her engagement, our many meetings and her continued involvement in the range development has enabled us to deliver some wonderful products.
'It has been fun, exciting and hugely memorable. I believe this is just the beginning of our Ivy Park journey together.
'I want to thank Beyonce's team and our own team for their fantastic work in bringing Ivy Park to life.'
She's got the look: The first Spring/Summer '16 collection will be available from April 14 and includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance and fitness
Topshop boss, Sir Philip said: 'I want to thank Beyonce for trusting me and our company as her partner for Ivy Park'
He said: 'It has been an incredible 18 months experience working closely with her and her team to create the Ivy Park brand'
Adding: 'It has been fun, exciting and hugely memorable. I believe this is just the beginning of our Ivy Park journey together'
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