'I'm a Jekyll and Hyde': Ashley James flaunts her slim figure in a variety of swimsuits for new campaign as she talks about her changing mood
She's well known for her incredible figure and model Ashley James proved she's still got it when she modelled the new swimwear range for George At Asda.
After being named the face of the high-street brand's SS16 line, the 27-year-old said she mixes up her look depending on how she is thinking.
She said: 'My style is Jekyll and Hyde - sometimes I’m very feminine and girly, and sometimes I’m more edgy and sporty.
Scroll down for video
Red-dy for action: She's well known for her incredible figure and model Ashley James proved she's still got it when she modelled the new swimwear range for George At Asda
Jekyll and Hyde: After being named the face of the high-street brand's SS16 line, the 27-year-old said she mixes up her look depending on how she is thinking
'But it goes back to what I was saying about style inspiration, I think dress for your mood and what makes you happy, don’t feel like you need to stick to the same style.'
Highlights from the collection include classic colour block swimsuits in bold fuchsia and sensuous red, alongside girly polka dot styles.
The new bikinis provide an exotic escape, with stand-out pieces in fruity and floral prints.
She said: 'My style is Jekyll and Hyde - sometimes I’m very feminine and girly, and sometimes I’m more edgy and sporty'
Adding: 'But it goes back to what I was saying about style inspiration, I think dress for your mood and what makes you happy, don’t feel like you need to stick to the same style'
Ashley says of the range: 'I really love the red patterned two-piece – it has a really cute knot on the side and it’s a really nice shape. I think it looks very high fashion.
'I also really love to colour-block one pieces, especially the red Baywatch style swimsuit! It fits so well and makes you feel really glamorous.'
The former Made In Chelsea star talked about her style inspiration and credited a few of her favourite famous faces.
She said: 'I don’t really look up to one person in particular because I like what different people wear. I really like Fearne Cotton because she’s individual, she wears different things'
Adding: 'Emily Ratajkowski and Kate Upton have similar curvy figures so it’s interesting to see how they dress their shapes'
She said: 'I don’t really look up to one person in particular because I like what different people wear. I really like Fearne Cotton because she’s individual, she wears different things.
'Emily Ratajkowski and Kate Upton have similar curvy figures so it’s interesting to see how they dress their shapes.
'I like bohemian styles like Vanessa Hudgens and Selena Gomez when it comes to dressing for summer festivals.'
She also discouraged her fans from wearing things that don't suit their shape, just to follow trends.
She said: 'Dress for your shape. Just because something’s on trend, doesn’t mean it will look good on you. Confidence is the most important thing.
'Don’t feel like you have to wear something just because it’s in fashion, dress to make you feel happy and comfortable.'
'Look in the mirror or speak to your friends. If you have a larger chest stay away from halter necks - if you’re flat-chested stay away from under-wires. I think if you feel good in it, wear it.'
The collection will be available online at www.george.com, with the first drop landing April 25th 2016.
Something to say: She also discouraged her fans from wearing things that don't suit their shape, just to follow trends
Read more: http://www.dailymail.co.uk/tvshowbiz/article-3559145/Ashley-James-flaunts-slim-figure-variety-swimsuits.html#ixzz46vL65i1T
Follow us: @MailOnline on Twitter | DailyMail on Facebook