Look away now Miss GB bosses! Zara Holland poses nude in a series of saucy snaps... as she's stripped of her title for having sex on Love Island

Beauty queen, 20, from North Ferriby was de-crowned by the organisation on Thursday
A statement confirmed the organisation 'cannot promote Zara as a positive role model'
Zara shared a romp on the ITV2 dating show with 24-year-old Wolverhampton scaffolder Alex on Wednesday night
The morning after, Zara said her behaviour was 'not like her' and she expressed huge regret
She accepted the 2015/16 title in September, having previously held the regional title of Miss Hull
First runner-up Deone Robertson will take over the Miss GB title for the remainder of the year

By DAN CAIN and RYAN SMITH FOR MAILONLINE

PUBLISHED: 17:51, 17 June 2016 | UPDATED: 18:22, 17 June 2016

She's been stripped of her Miss Great Britain title for sleeping with scaffolder Alex Bowen on ITV 2's Love Island.

And Zara Holland, 20, will likely have the competition's bosses blushing once again after a series of saucy snaps of the beauty modelling nude have emerged.

In one of the images, which were taken in May, she can be seen perched on a piece of furniture holding a glass of bubbly with only her arms covering her modesty.

Naughty streak: Zara Holland, 20, will likely have Miss Great Britain bosses blushing once again after a series of saucy snaps of the beauty modelling nude have emerged

Sat underneath an illuminated disco sign, the stunner is seen flashing a sultry glance at the camera.

She then put on some racy black lace lingerie complete with a delicate collar and posed for a bare-chested close-up.

Another image shows her sat in a cleavage-baring fluorescent orange swimsuit while seductively eating from a tub of ice cream.

Zara put on a pair of playful bunny ears as she reclined on a sofa wearing a sexy black bodysuit.

And she was soon back on her feet showcasing her svelte physique in yet more lingerie while stood with her back against a wall.

Sexy! Zara put on some racy black lace lingerie complete with a delicate collar and posed for a bare-chested close-up

Sweet treat: Another image showed her sat in a cleavage-baring fluorescent orange swimsuit while seductively eating from a tub of ice cream

Racy! She was soon back on her feet showcasing her svelte physique in yet more lingerie while stood with her back against a wall

Blonde beauty: Zara put on a pair of playful bunny ears as she reclined on a sofa wearing a sexy black bodysuit

Meanwhile, a spokesman for the show told The Mirror that Zara had been informed of her dethroning.

They said: 'Zara was informed of the news off camera this morning. She is now back in the villa and has chosen to remain in the show.'

According to Miss GB executives, the beauty queen was strictly forbidden from having sex on air when they gave her permission to appear on the risque ITV2 show.

But after giving Zara the axe on Thursday - once viewers saw her engage in a tryst with Alex Bowen, 24 - they now say in a lengthy statement that she 'knowingly went against' their wishes.

Dethroned: Zara Holland, 20, has been stripped of her Miss GB crown after performing a sex act on Love Island Alex Bowen - she has expressed her deep regret

'We feel it important to explain that we have no problem at all with sex and our contestants/winners being sexually active and exploring their sexuality with another consensual adult,' they told MailOnline

'This has never, and will never be a problem. However, we simply cannot condone a reigning title holder doing so on TV.

'To put it into context... if a school teacher took part in the show, that person would have a level of responsibility they would be expected to uphold because of their role, and are certain they would face similar consequences if they took part in similar actions on national television.

'For those saying ‘going into Love Island, it’s inevitable that she would have sex, that is not true. It is not a prerequisite of the show that you have sex.

Close to you: She and Alex got a little too hot and heavy under the covers on the show

'We gave our permission for Zara to enter, as our current winner, under the stipulation that she did not have sex on TV. Zara fully agreed to this and knowingly went against our wishes.'

And, while there have been accusations of sexism in the strong action taken against Zara for her behaviour, Miss GB bosses insist this is not the case, stating they're protecting their brand.

The statement continued: 'Zara is a lovely girl, we understand that this is out of character for her and that she truly regrets her actions; however, the decision simply comes down to the fact that she has broken the rules of the competition.

'Miss Great Britain works with charities, children and young, impressionable people; our title holder must be an ambassador and this public behaviour does not support the ethos of our brand.'

Regret: Ahead of Thursday night's show, the 20-year-old beauty queen said: 'You know when you're in the moment and it just happens. That's really not like me at all. Why couldn't we have just gone to sleep?'

Despite the action taken against Zara, the Miss GB bosses go on to say that they're actually supporting the star - and hope that she goes on to win the show.

'We wholeheartedly agree, that other than the incident that has forced our decision, Zara was, and is handling herself very well on the show and we still hold her in the highest regard as a friend, and are thrilled to see the support she is now receiving,' they said.

'We genuinely hope she goes on to win the show; she is a lovely girl with a great future ahead of her.'

The model and boutique director from North Ferriby was crowned in Leicester in September 2015, having previously held the regional title of Miss Hull.

Muscle man: Alex arrived on the show the day before and he said he was not averse to the idea of having sex on the show, and appeared to have set his eyes on Sophie Gradon and not Zara

An official statement from the organisation confirmed on Thursday that first runner-up Deone Robertson will take over for the rest of the year because they 'can no longer promote Zara as a positive role model.'

Zara followed her mother Cheryl Hakeney into the pageant scene, with the 51-year-old winning Miss Hull 30 years before her daughter.

Miss Great Britain shared a steamy romp in the bedroom with newcomer Alex in scenes aired on Wednesday night's episode of the dating programme, which is hosted by Caroline Flack.

She was initially said to have 'disappointed' pageant bosses but the organisation confirmed that Zara would no longer represent them on Thursday.

The official statement said: 'Following recent actions within ITV2 show Love Island it is with deep regret that we, the Miss Great Britain Organisation, have to announce that Zara Holland has formally been de-crowned as Miss Great Britain.'

'As an organisation we have not taken this decision lightly, we are close to all of our winners and wherever possibly stand by them during their rein.

'That said, we feel we have no choice but to make this decision under the circumstances.

'The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward.

Oh dear: Zara, left, is said to have 'disappointed' pageant bosses after having sex in the Love Island house and Deone Robertson, right, has been named the new Miss Great Britain

'We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title.'

Wolverhampton scaffolder Alex arrived on the show the day before, saying in a pre-entrance interview that he was 'unbelievable' in bed, but already found Zara a 'bit annoying' to watch on TV.

The Birmingham Mail quotes Alex as saying: 'As soon as I get with a girl on there, as soon as I have sex with them, they'll be telling everyone how unbelievable I am.'

On Zara, he added: 'I have to meet her properly to see what she’s really like. Watching from the outside she’s a bit annoying. She doesn’t make it easy on herself by saying she’s Miss Great Britain all the time.'

Slinky: Zara, left and right, said she got 'swept up in the moment' with Alex and her actions 'weren't like her'

Alex previously dated I'm A Celebrity... Get Me Out Of Here winner Vicky Pattison, expressing saying that he wasn't looking for 'a drip with no personality' in a girlfriend.

Ahead of Thursday night's show, beauty queen Zara admitted that she'd got swept up in the moment with Alex.

She said: 'You know when you're in the moment and it just happens. That's really not like me at all. Why couldn't we have just gone to sleep?'

Zara spoke of her regret for her steamy romp on the ITV2 dating show when she took to the Beach Hut confessional the morning after.

Taking cover: Shying away from the cameras, Alex and Zara pulled the bed covers over themselves as things got decidedly steamy in the bedroom

Zara is said to have initially 'disappointed' pageant bosses after having sex in the Love Island house in scenes, insiders told The Sun.

Insiders said that organisers had blasted the 20-year-old stunner for 'stooping so low' after she got hot and heavy with Alex.

After a string of failed romances and brutal rebuffs in the house, Wednesday night's show appeared to show a change in Zara's luck as she shared a night with hunky Alex.

An insider stated: 'We do not condone this behaviour. We're disappointed Zara stooped this low. She knows she's a role model and knows we're trying to change the image of Miss Great Britain.'

Shock move: The beauty queen is said to have 'disappointed' pageant bosses after having sex in the Love Island house in scenes which aired on Wednesday night

Zara has been teased for frequent boasts about her Miss Great Britain and it persisted on Friday when celebrities took to social media to mock her of her official de-crowning.

The blonde beauty was feted with the title last year after beating out competition in the bikini and charity rounds and often refers to herself as 'Miss GB' in third person.

The evening of intimacy occurred after the public voted for her to enjoy a date of her choice with either Alex or fellow new boy James.

Zara chose Alex, who had spent most of the day flirting with fellow singleton Olivia Buckland. Zara however was making no apologies for her choice in the Beach Hut.

We didn't see this coming: There's was a surprise in store in Love Island on Wednesday night's episode, when Miss Great Britain Zara Holland enjoyed a steamy night of passion with new boy Alex Bowen

She admitted: 'Obviously I've seen Liv getting to know Alex a little bit. But I want to get to know Alex more. Why not? He's the new boy.'

Alex was uncertain about the date, telling the Beach Hut: 'When she did pick me I was just like s***. I looked at Olivia and Olivia was like 'oh no'.'

The pair enjoyed champagne and chocolate covered strawberries in the Hideaway, but as night-time set in, Zara and Alex moved into their private bedroom.

A text then asked Zara and Alex the all-important question: 'Zara and Alex you can now choose whether you'd like to return to the villa or stay in the Hideaway for the night. #shouldIstayorshouldIgo.'

Family business: Zara, left, followed mother Cheryl Hakeney into beauty pageants, with Cheryl winning Miss Viking Radio 30 years before Zara won the equivalent Miss Hull competition for the first time in 2014

Similar: The pair, pictured, say they get mistaken for sisters all the time because of Cheryl's youthful looks

Without hesitation, Zara announced: 'I think we should stay. Stay the whole night? Yeah. Cool, we'll stay.'

As things moved under the covers, the pair quickly became intimate.

The similarity between the Zara and her mother in their Miss Hull winners' photos is striking - with the exception of Cheryl's 80s perm.

Speaking after her daughter's first victory in 2014, Cheryl, from Hull, said: 'It was totally incredible when Zara won. I was seeing it from a different angle.

'When it is your child, you just want them to do well and I was really rooting for her to win.

Pride: Cheryl, right, previously said it was 'incredible' to see her daughter win in beauty pageants

'There were so many pretty girls that entered. When they announced Zara had won, I thought I was going to faint.'

The pair have previously told MailOnline they are often mistaken for sisters - the ultimate compliment for a mother.

Speaking last October, Zara said: 'Mum knows all about what it is like to be in the competitions. It is really nice because we can talk about everything.

'She has been lovely throughout all of this, really supportive. We are really close and get on so well.'

Cheryl, left and right, left, said Pilates and long walks are the secret of her youthful looks while Zara, right, said she goes to the gym five times a week

'Mum was the runner-up when she was in Miss England.'

So what are their secrets? 'I go to the gym five times a week,' said Zara. 'I think having a healthy lifestyle is so important but I have a massive sweet tooth and love minstrels; everything in moderation!'.

Meanwhile, Cheryl swears by Pilates and long walks. As for her youthful skin, she credits 'regular facials, a good night's sleep and plenty of water'.

'An odd glass of champagne is always a good idea,' she added.

Love Island airs on weeknights at 9pm on ITV2.

+24

Tuckered out: Later on in the evening, Alex appeared to have no problem falling asleep

MISS GREAT BRITAIN BOSSES ON ZARA HOLLAND - THE FULL STATEMENT

Fall from grace: Zara Holland has been stripped of her coveted title following an on-air tryst

We feel it important to explain that we have no problem at all with sex and our contestants/winners being sexually active and exploring their sexuality with another consensual adult; this has never, and will never be a problem. However, we simply cannot condone a reigning title holder doing so on TV. To put it into context, for those outside of the pageant industry, if a school teacher took part in the show, that person would have a level of responsibility they would be expected to uphold because of their role, and are certain they would face similar consequences if they took part in similar actions on National television.

For those saying ‘going into Love Island, it’s inevitable that she would have sex', that is not true, it is not a prerequisite of the show that you have sex. We gave our permission for Zara to enter, as our current winner, under the stipulation that she did not have sex on TV. Zara fully agreed to this and knowingly went against our wishes.

Those stating we are ‘slut’ shaming: we have never, and would never ever use this word to describe Zara, it is a huge shame that people are attempting to put words into our mouth. Zara is a lovely girl, we understand that this is out of character for her and that she truly regrets her actions; however the decision simply comes down to the fact that she has broken the rules of the competition. Miss Great Britain works with charities, children & young, impressionable people; our title holder must be an ambassador and this public behaviour does not support the ethos of our brand.

For people claiming: ‘You wouldn’t do this if it was Mr Great Britain’ and ‘No one’s said anything about Alex’s part in this’, We most certainly would take the exact same course of action had our brand representative been male and this is why we have not mentioned Alex, as he is not an ambassador of our brand. The same goes for the other people within the villa (men & women), we wouldn’t pass comment on their actions or decisions as they are not there as a representative of Miss Great Britain, in a ‘current’ position.

We did not take the decision to make this announcement whilst Zara was still in the show lightly, and agonised over it for almost 24 hours. We fully understand people’s feelings regarding this. But we had to act quickly with our statement as the press were already made aware of the decision and were going live. Of course, ideally we would have preferred to let Zara know face to face, but as we are allowed no contact with her whilst she is in the villa, this was taken out of our hands. Zara could potentially be in the show for another 3 or 4 weeks, we could not leave this amount of time before making an announcement.

We wholeheartedly agree, that other than the incident that has forced our decision, Zara was, and is handling herself very well on the show and we still hold her in the highest regard as a friend, and are thrilled to see the support she is now receiving. We genuinely hope she goes on to win the show; she is a lovely girl with a great future ahead of her. Whilst we fully expect Zara to be upset when she learns of our decision, she also knows the pageant industry well and we’re confident she will completely understand why we have taken this course of action in time. Zara is not going to be erased from our history, she will always be one of our winners, but her reign has been cut short at this time and we will be standing by our decision.

KATCHING MY I

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Friday, 17 June 2016

Ex Miss GB Zara Holland poses in a series of saucy snaps... as she's stripped of her title for having sex on Love Island

Look away now Miss GB bosses! Zara Holland poses nude in a series of saucy snaps... as she's stripped of her title for having sex on Love Island

MISS GREAT BRITAIN BOSSES ON ZARA HOLLAND - THE FULL STATEMENT