Move over Gigi! Hailey Baldwin shows off her incredible body in sexy Guess campaign as the brand's co-founder gushes that she is '10 times prettier than what I expected'
- The 19-year-old Guess Girl stars in the Fall 2016 campaign alongside Emma Stern and Matt Trethe
- She said she feels 'great to be a part of it'
- Gigi landed her first Guess campaign at age two, and went on to appear in ads for Guess Baby and Guess Kids before modeling the adult line
Hailey Baldwin doesn't consider herself a supermodel like pal Gigi Hadid — yet. But maybe, if she follows in the star's footsteps, she'll manage to match her career.
And she's well on her way. This week, Guess announced that Hailey would be starring in the brand's fall campaign, posing for several sizzling apparel ads alongside fellow models Emma Stern and Matt Trethe.
The 19-year-old seems thrilled about the new gig taking on the role of Guess girl — one BFF Gigi first took on back in 1999 at the age of two.
Major model moment: Hailey Baldwin stars in the Fall 2016 campaign for Guess
Welcome to the brand: The 19-year-old was directed by Guess co-founder Paul Marciano and shot by fashion photographer Rayan Ayash
So exciting! She said that Guess is a 'cool platform' and she feels great to have joined the brand
Directed by Guess co-founder Paul Marciano and shot by fashion photographer Rayab Ayash, the pictures are set in Malibu and star blonde bombshell Hailey in a series of outfits.
In one shot, which Hailey proudly posted on Instagram, she snuggles up in a fuzzy red-and-white star-print sweater, her long locks cascading behind her.
In another, she models a denim jacket and jeans along with a very low-cut top, the golden rays of the sun accentuating her tan.
She also rocks a tight leather jacket — with no shirt underneath — ripped jeans and a hiked-up lace crop top that's an inch away from revealing underboob, and a sizzling dark-wash denim jumpsuit that hugs her curves in all the right places.
Building her career: The model, who stars with Emma Stern and Matt Trethe, said recently she doesn't consider herself to be a supermodel
Struck by her beauty: Paul Marciano described Hailey as '10 times prettier than what I imagined'
Like her bestie: Gigi Hadid has starred in several campaigns for the brand over the years
'I never really know what direction things are going to go for me in my career,' Hailey admitted, naming Claudia Schiffer as her favorite past Guess model. 'But this is definitely a cool platform and I feel great to be a part of it.'
Marciano is happy to have her, too. He told WWD: 'I met Hailey by total, pure accident. I didn't know who she was, but when I met her she was 10 times prettier than what I expected and I wanted to choose her right away.'
He added later on Instagram: 'Hailey is such a natural Guess Girl in my eyes!'
This is Hailey's second denim campaign. Previously, she modeled for Tommy Hilfiger Jeans and Ralph Lauren Denim & Supply.
The in: Gigi was friends with Paul Marciano's daughter as a kid, and he discovered her
Way back: Gigi first started modeling for Guess in 1999 at the tender age of two
Long history: She went on to appear in many adds for Guess Baby and Guess Kids before rejoining the brand as an adult
Luckily, Hailey gets the spotlight for herself, as Gigi hasn't starred in one of the brand's campaigns recently — though pictures of her over the years did appear in an ad by Guess celebrating her 21st birthday earlier this year.
Gigi first started posing for Guess Baby as a tiny tot in 1999, going on to model the Guess Kids in 2001, 2004, and 2005 through 2007.
She then took a break before coming back to model Guess Jeans as an adult in 2012.
'I went to preschool with the daughter of Paul Marciano of Guess. Our parents became really good friends and he is the one who discovered me,' she told Vogue in 2014.
'I don’t really remember that much about it but I remember a tent where we’d play games in. Since we were so young, we were only allowed to shoot for certain amount of time. On one shoot, I brought my family dog Gucci on set and he ended up being in the campaign with me.'
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