'We're going to win every case': Jessica Alba stands by her Honest Company as she calls lawsuits 'baseless' and 'attention seeking'
Jessica Alba took to defending her Honest Company on the public front against various lawsuits on Thursday.
The co-founder of the billion dollar business appeared on The Today Show to address the suits lodged against the natural products company, alleging they may be less than effective and contain toxic ingredients.
Alba, 35, said on the show that she believes many of the allegations simply stem from her company being an 'easy target' due to the awareness her star power brings to the brand.
Standing up: Jessica Alba took to defending her Honest Company on the public front against various lawsuits on Thursday in NYC
'Obviously, we want our customers to have the best experience with our brand,' the actress stated. 'If an organization wants to bring awareness to their cause, I'm an easy target and our brand is an easy target, obviously, because I get different kind of attention than other brands would. It's just sort of what happens.'
She went on to express her faith in how well informed her customers really are, explaining: 'Our customers are savvy enough to do research and understand the integrity of our products.
Adding: 'We stand by our ingredients, the effectiveness of the products, and we're pretty optimistic that we're going to win every case.'
Selfie-esteem: The co-founder of the billion dollar business appeared on The Today Show to address the suits lodged against the natural products company, alleging they may be less than effective and contain toxic ingredients (seen here snapping a selfie behind the scenes)
Backstage action: A second image showed her applying some last-minute lip gloss as she chatted with a make-up artist
But Alba also voiced how she can understand where the activists behind the lawsuits are coming from.
'If I was in their position, I probably would try to put a spotlight on my cause, and there's no easier way than someone like me,' the working mother said. 'It's just a headline, really, because when you look into any of it, they're baseless. There's no merit behind any of it.'
'If anything, it gives our customers an opportunity to speak out and get behind us, and we've grown tremendously over the last four and a half years,' she concluded. 'We've had a really positive effect on so many people's lives, and it's a dream come true because that's all I really wanted.'
Turning heads: Jessica looked glamorous as she stepped out in New York that day
Making waves! The 35-year-old Golden Globe nominee put on a racy display, going braless in a bright pink floor-length gown
The 35-year-old Golden Globe nominee put on a racy display, going braless in a bright pink floor-length gown.
Cinched in at the waist to show off her tiny midriff, the strappy V-neck maxi showed a hint of cleavage.
And accentuating her long legs, the long skirt flowed around her ankles showing off her silver platform killer heels.
Accessorizing with a holdall bag, she covered her face with metallic shades and hoops.
Shapely! Cinched in at the waist to show off her tiny midriff, the strappy V-neck maxi showed a hint of cleavage
Looking good: Even though she was on the radio, Jessica still ensured she looked fab
The mother-of-two showed off her natural beauty with minimal make-up, highlighting her bee-stung lips with a touch of lipgloss.
And in Ariana Grande style, she tied her hair up in a sleek high half ponytail.
'Hey #NYC I missed ya,' the Honest Company mompreneur - who boasts 17.9M followers - captioned a sunlit selfie at her hotel window following her arrival on Wednesday.
Clearly on a busy business schedule, she completed a guest spot on The Today Show - from which she shared a selfie of herself in action.
A second image showed her applying some last-minute lip gloss as she chatted with a make-up artist.
A few hours later she paid a visit to Sirius FM radio station, where she also posed up a storm for some snaps.
Glam! Accessorizing with a holdall bag, she covered her face with metallic shades and hoops
Busy lady! On Monday she attended the premiere of her latest film in which Jason's love interest in Mechanic: Resurrection, which also stars Tommy Lee Jones and Michelle Yeoh
And it looks as though it's a single girl's trip, without Jessica's husband of eight years Cash Warren and their daughters Honor, 8, and Haven, 5.
On Monday she attended the premiere of her latest film in which Jason's love interest in Mechanic: Resurrection, which also stars Tommy Lee Jones and Michelle Yeoh.
The film follows hitman Arthur Bishop (Jason), who thought he had put his murderous past behind him when his most formidable foe kidnaps the love of his life (Jessica).
He is forced to travel the globe to complete three impossible assassinations, and do what he does best, make them look like accidents.
Mechanic: Resurrection hits theatres August 26.
Leggy! Accentuating her long legs, the long skirt flowed around her ankles showing off her silver platform killer heels
Read more: http://www.dailymail.co.uk/tvshowbiz/article-3758252/Jessica-Alba-stands-Honest-Company-calls-lawsuits-baseless-attention-seeking.html#ixzz4IMz02a2U
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