BBC signs Nadiya Hussain for The One Show 'to stop her becoming Bake-Off judge on Channel 4'
The BBC has signed Nadiya Hussain as a contributor on The One Show - with sources claiming it made the move to stop her judging Bake Off on Channel 4.
The former baking champ will continue to make films for The One Show meaning she won't replace Mary Berry as a Bake Off judge when the series switches to Channel 4 next year.
A source told The Sun: 'The BBC is now playing Channel 4 at its own game. They don't want to make it easy for them to replace Mary and were determined to stop Nadiya from jumping ship too.
Signed up: The BBC has signed Nadiya Hussain as a contributor on The One Show - with sources claiming it made the move to stop her judging Bake Off on Channel 4
'It's a real coup for them because it leaves Channel 4 with no obvious option to replace Mary, which is their worst nightmare.'
The 41-year-old, who starred in her travel food series The Chronicles of Nadiya, said: 'Since winning The Great British Bake Off I've been lucky to have had some amazing opportunities with the BBC.
'I believe that making it my home gives me the scope to work across such a unique range of diverse and interesting projects.
Friends: The former baking champ will continue to make films for The One Show meaning she won't replace Mary Berry as a Bake Off judge when the series switches to Channel 4 next year
'I'm delighted to announce that I will continue making films for The One Show as well as developing other exciting programme ideas.
'I never thought this would happen, but it is and I have to admit, I'm going to embrace it.'
Charlotte Moore, Director of BBC Content, said: 'Nadiya is exciting new talent and it's been great watching her thrive creatively since she won Bake Off last year.
'She has a refreshingly authentic voice, great warmth and charisma and a natural ability to connect with audiences.
'I'm really looking forward to exploring new territories and perspectives with her.'
The 41-year-old said: 'Since winning The Great British Bake Off I've been lucky to have had some amazing opportunities with the BBC'