Morning has broken! Susanna Reid 'set to launch her own ITV breakfast show after quitting BBC'
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Her popularity on Strictly Come Dancing has reportedly won her a £1million contract with ITV.
And television bosses are reportedly set to unveil a new breakfast show next week especially created for Susanna Reid.
According to the Sunday People, Susanna is set to be the star of a new show, which is likely to be named Good morning Britain.
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Moving on? Susanna Reid smiles as she is spotted leaving the BBC Breakfast show on her birthday in Manchester, while she is reportedly set to present a new ITV show
An ITV source told the paper: ‘Susanna is seen as the future at ITV. She is loved by millions. She’s beautiful, intelligent and warm.
‘She’s seen as more highbrow than previous presenters who fronted the breakfast shows, which is exactly the direction ITV want to go in.’
Earlier this month it was reported that Susanna, 43, had allegedly been approached with a £1million offer to leave her BBC Breakfast job and join ITV's new morning programme, which is set to replace Daybreak.
Commuter: Susanna, pictured with BBC Breakfast co-star Sally Nugent, faced a lengthy commute to film the show in Manchester
It was reported that Susanna gave BBC bosses an ultimatum of having her own show or leaving, but she was told that nothing was available.
A BBC insider told the Daily Mirror's Nicola Methven: 'We know how hard ITV has been coming after here, so it must be a tough decision.
'We thought she was very happy here but they're pulling out all the stops.'
Strictly star: Susanna won the hearts of the public dancing with Kevin Clifton on the show
The move would mean that she would no longer have to commute from BBC offices in Salford to her home five hours away in London, as ITV's offices are located on the capital's South Bank.
However the five-hour journey may in fact do nothing to change Susanna's mind as in December, she told the paper: 'If you cut me open I would bleed BBC.
'I said when BBC Breakfast moved to Salford that the BBC runs through me like a stick of rock - nothing has changed.'
According to the paper, the deal would quadruple her current salary, thought to be on £250,000 a year.
Susanna has worked for BBC Breakfast for over a decade, but in making a move to ITV she is tipped to share the sofa with Ben Shepherd, 39, or Dermot O’Leary, 40, as a co-presenter.
However Daybreak's Lorraine Kelly and Aled Jones are not to be left out.
An ITV spokesperson recently confirmed that they would be part of future plans with the company, while adding that there is to be a review of ITV Breakfast and some changes are to be made.
A representative said: 'There has been a review of ITV Breakfast and some changes will be announced in due course. Aled and Lorraine remain a key part of plans moving forward.'
It was recently revealed that Lorraine Kelly, 54, would be leaving Daybreak to present her Lorraine show five days a week, with a new three and a half year contract.
Mail Online has contacted a representative for Susanna Reid for comment
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2560541/Morning-broken-Susanna-Reid-set-launch-ITV-breakfast-quitting-BBC.html#ixzz2tWExlHQ8
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