Blonde ambition! Cheryl Cole sizzles in a smouldering shoot as she stars in new campaign for L’Oréal Paris
Cheryl Cole looked like she was taking the old adage of blondes having more fun to new heights as she shot an advert for L’Oreal Paris Feria Extreme Ombré.
The former Girls Aloud singer, who is starring in a new campaign for the French cosmetics company, showcased a tumbling mane of platinum ombre curls as she showed off her new dip-dye in all its glory.
Shot by Rankin, the spokesmodel of the Feria Go Extreme campaign, wore her golden hair swept away from her face in large, in a layered and volumised style as she showed off the end result of the new product.
Bright blondes babe: Cheryl Cole looks like she is taking the old adage of blondes having more fun to new heights as she shot an advert for L'Oreal Paris, showing off her new blonde hair
Speaking about her new hair colour, Cheryl said having lighter hair really does mean she has more fun.
‘The thing I love about being a blonde is that you feel that you can have more fun, there’s that
famous quote, "blondes have more fun" and I think they do!’
famous quote, "blondes have more fun" and I think they do!’
The Call My Name hitmaker looked like she was taking no prisoners during the filming of the new commercial, which saw her positively smoulder as she worked her magic in front of the lens.
Golden girl: Posing in a long, black hoodie and wearing a pair of baggy track suit bottoms, she channels a much tougher side for the commercial
Posing in a long, black hoodie and wearing a pair of baggy track suit bottoms, she channelled a much tougher side for the ad, wearing a flick of dark eyeliner to give herself huge-looking dark, smokey eyes.
Matching her dark outfit with a see-through black, cropped vest and leather high heels, the singer strutted through a dimly-lit studio wearing sunglasses.
As part of the campaign, Cheryl will appear in her first music-led film for the brand, dancing along to the track Pretty Girl by American band Stockholm Syndrome.
The film, directed by Swedish director Jonas Akerlund, is based around Cheryl's ‘dance off’ between her new loud hair colour and the volume of the music track.
Don't stop the music: As part of the campaign Cheryl will appear in her first music-led film for the brand, dancing along to the track Pretty Girl by American ban Stockholm Syndrome
The popstar became the face of L'Oreal back in 2009, when she was reportedly paid £500,000 to represent the beauty giant in Britain.
She said at the time: 'I have always loved the brand and have always wanted to say the iconic phrase: "Because you're worth it", so to be given that opportunity is absolutely amazing.'
Cheryl’s career is going from strength-to-strength with her return to The X Factor panel, and she recently gave her seal of approval to The Voice winner Jermain Jackman.
Because she's worth it: The popstar became the face of L'Oreal back in 2009, when she was reportedly paid £500,000 to represent the beauty giant in Britain
Following the live performance from Jermain, the star called her manager - fellow Voice mentor Will.I.Am - to offer her congratulations.
She also tweeted: ‘YESsss Jermain!!! Congrats @iamwill love ya #Dopesh*t p.s call me’
The L’Oréal Paris Feria Extreme Ombré advert GO LOUDER airs for the first time on April 21.
The campaign was photographed by Rankin for L’Oréal Paris Féria Go Extreme, Make-up by Val Garland using L’Oréal Paris True Match foundation, Hair by Wendy lLes using L’Oréal Paris Elnett and nails by Marge Christodoulou using L’Oréal Paris Color Riche nails
Cheryl is the Spokesmodel for L’Oréal Paris Féria Go Extreme collection, available in three shades from www.boots.com
Returning to TV screens: Cheryl was welcomed back as a judge on the X Factor earlier this year
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2599155/Cheryl-Cole-stars-new-campaign-LOr-al.html#ixzz2yFPTyHzm
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