'Real is sexy, real is cool!' Emma Roberts poses in her underwear for unretouched campaign for American Eagle
Posing confidently in her underwear, it's clear Emma Roberts is a natural beauty.
And that very naturalness is the focus of her new advertising campaign - which pledges not to use digital retouching.
Of course Emma hardly needs any improvement, with her clear skin and perfectly proportioned body.
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All natural: Emma Roberts poses in her underwear for an unretouched advertising campaign for Aerie
The 24-year-old actress shows off her youthful figure in the images for American Eagle brand Aerie.
Using Photoshop to remove any flaws from images has become the standard industry practise, but it's not one that Emma approves of.
'I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed - real is sexy, real is cool,' she explained.
And of the brand she added: 'Partnering with Aerie was a natural fit for me because #AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws.'
'I am Aerie real!' The 24-year-old may not have been digitally enhanced, but she had definitely raided the make-up trailer, with false eyelashes, thick foundation and lots of lippy
'Real is sexy!' Emma says she doesn't want her fans thinking they need to 'Photoshop their Instagrams'
The images show Emma having fun as she playfully models underwear, T-shirts, nightwear and shirts for the youthful brand.
'Emma is the kind of girl our Aerie girls would be friends with. Her social media invites her fans in to her everyday life in a way they relate to,' said Jennifer Foyle, Aerie Brand President.
Emma, the niece of Julia Roberts, boasts an impressive resume of roles, both on the big and small screens.
Just another day at work: The images show Emma having fun as she playfully models underwear, T-shirts, nightwear and shirts for the youthful brand
But despite all that success, the American Horror Story star has admitted she is still plagued by insecurities about her appearance.
'I definitely have a complex about being pale because I’ve been made fun of my whole life, so I was nervous about that,' she told People.
'When I was a kid, everyone would be like, "Your legs are so pale! I can’t believe you’re wearing a dress!"
'And I would get so embarrassed. I would get spray tans, and I look back at those photos now, and I just think: "Oh my goodness, you’re orange."
'I would tell my younger self to stop spray-tanning so much. Just own it.'
On a mission: 'I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed - real is sexy, real is cool,' she explained
Youthful perfection: But when she was younge Emma admits she worried about her pals skin
In spite of her insecurities, Emma couldn't have felt more confident and happy about her Aerie shoot - which came as something of a surprise to her, particularly as she didn't have the 'safety net' of knowing her images would be Photoshopped or edited in order to look perfect and flaw-free.
'I've actually never felt more confident and comfortable on a set - which is amazing, because you don't have that safety net,' she told Refinery 29.
'But I saw the photos and was like, you know what? This is great - this is just me, in clothes I feel good in, being who I am.'
Emma hopes that her campaign images help to show a younger generation of women that they don't need to rely on Instagram filters or photo-editing apps in order to 'prove' their beauty to the world.
Just a regular girl: Emma and her former fiancé Evan Peters went out to dinner in Los Angeles on Sunday
As an older sister to a 14-year-old, the actress admits she knows how much pressure many young women feel to look 'perfect' all the time - particularly when they are comparing their own looks to those of the 'perfect' women they see on social media.
'I always think of my little sister - she's 14, and when I told her I was doing these ads, she freaked out,' Emma added to Refinery 29.
'It's important for me to be a part of this, because I see how hard it is for girls my sister's age with social media, and feeling like they need to look a certain way. I want to promote the idea that it's okay to look like yourself - you don't have to Photoshop your Instagrams!'
It's all about Emma: The young actress was celebrated with a dinner in Los Angeles on Friday, with her pal Lea Michele one of the guests who attended
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