She's a walking ad campaign! Rihanna displays her rock hard abs in a bra and camouflage trousers from her upcoming River Island collection
By JULIE MOULT
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There are few better shop windows for a celebrity trying to advertise their own clothing range than themselves.
And that goes double for superstar Rihanna who is photographed wherever she goes.
The Umbrella singer took advantage of the attention she gets by wearing her River Island brand head-to-toe on Monday.
Money where her mouth is: Rihanna stepped out in New York on Monday wearing pieces from her upcoming River Island collection
And at the same time the Barbadian beauty managed to show off her spectacular, toned abs too.
For a lunch date at Da Silvano's in New York's Greenwich Village, she wore her black and white beanie hat and bra with the G4LIFE label prominently displayed.
Her skin tight military leggings bore her RIRI brand, also part of the River Island collection due to be launched next month.
She matched her outfit with white Channel sunglasses and a denim jacket.
Catwalk: Rihanna is the perfect model for her own collection is she steps out in NYC
Checking out the competition: Rihanna browses at an American Apparel store
Rihanna was wearing just a fraction of her 80 piece collection as she met with a red-headed friend.
The clothing line will place an emphasis on sophisticated chic and urban glamour according to pre-launch publicity.
Featuring heavily amongst the designs will be camouflage and midriff-baring tops and long skirts with bold stripes,
Lunch and the city: Rihanna and a red-headed friend catch up over a bite to eat
Recognised wherever she goes: Rihanna chats to a fan from the older generation
'I literally designed everything I want to wear — exactly how I want to wear it,' Rihanna said in a promotional video for her autumn collection.
Adding that she wanted her foray into fashion to give off a New York street vibe.
Not sure quite what the high street store will make off her after lunch shopping trip however.
She was spotted browsing at rivals American Apparel and seemed particularly taken with a black vest top.
Steady: The star did not want people to get too close to her
Street style: Rihanna mixed and matched her styles for this outfit
Posing: Rihanna stuck some different stances for her fans
Labels: Rihanna teams Channel sunglasses with her own brand clothing line
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2397689/Rihanna-displays-rock-hard-abs-bra-camouflage-trousers-upcoming-River-Island-collection.html#ixzz2cXof1PJt
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