'Here it is as promised!' Britney Spears attracts the gaze in lacy black lingerie in new peek from her Intimate Collection
The newest designs from Britney Spears' Intimate Collection will all be available next week.
The 33-year-old singer teasing her combined 44.8M social media followers with another revealing look from the sexy ad campaign on Thursday.
Britney was pictured wearing a satiny black brassiere and sheer lace briefs that put her toned, athletic figure on display, accessorising with a floaty, fur-trimmed wrap and pointy high heels.
Scroll down for video
Take a look: Britney Spears teased her total of 44.8M social media followers with another look at her new Spring/Summer Intimate Collection ahead of next week's launch
'Here it is as promised! New collection #Elvira from @IntimateBritney will be on sale next week!' Britney gushed on Twitter, which boasts 40.7M followers.
She also alerted her 4.1M followers on Instagram to the launch by posting the same photo and writing: 'New collection #Elvira from @intimatebritneyspears will be on sale next week!'
The latest peek followed Britney's earlier share on Wednesday that showed her posing in pink lingerie.
Pop princess in pink: The 33-year-old singer shared a look at a pink lingerie set on Wednesday
Great shape: The Las Vegas entertainer hits the dance studio almost every day to stay in top form - both for her Pieces Of Me show at Planet Hollywood and her many other ventures; she was pictured on Tuesday
'May I introduce to you #Elma for @intimatebritneyspears, the first pieces of many in the SS15 collection. Coming soon!'
Britney - who soared to fame in 1999 with the help of music video Baby One More Time - certainly knows how to promote interest by now.
The pop princess announced plans to launch the lingerie line in summer of 2014, and it is already selling in more than 200 countries.
In tune: Britney's pitch was perfect in the Super Bowl Rally commercial that aired during Sunday's big game
Super fun night: Britney attended the Super Bowl in Glendale, Arizona with boyfriend Charlie Ebersol
Britney also had a moment in the Super Bowl Rally commercial that aired during Sunday's big game between the New England Patriots and the Seattle Seahawks.
The spot features Britney at the make-up table practicing her singing in front of the mirror while tapping the table with the palms of her hands.
The singer flew to watch the game in Glendale, Arizona, and was spotted arriving to the venue with her boyfriend of four months, Charlie Ebersol.
'Just ran into this guy': The Oops!... I Did It Again singer enjoyed a friendly selfie moment with Aerosmith frontman Steven Tyler at the Super Bowl
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2941930/Britney-Spears-attracts-gaze-lacy-black-lingerie-new-peek-Intimate-Collection.html#ixzz3Qzmr09hG
Follow us: @MailOnline on Twitter | DailyMail on Facebook
