Pucker up, girls! Daisy Lowe and Poppy Delevingne lock lips with female pals as they join star-studded campaign
Daisy Lowe and Poppy Delevingne are just a few faces who have puckered up for the star-studded #ShareTheLove social media campaign.
The stunning black and white images feature the gorgeous models, as well as the likes of Liv Tyler and Erin O'Connor sharing a smooch in order to raise awareness for blood cancer charity, DKMS.
Acclaimed photographer Greg Williams kick-started the feel-good campaign at Venice Film Festival and London Fashion Week this month.
Locking lips: Daisy Lowe, 27, puckered up to model pal Portia Freeman for the #ShareTheLove social media campaign, which aims to raise awareness for blood cancer charity DKMS
Wearing a simple yet plunging top, Daisy gives a slight smirk as she passionately locks lips with Portia Freeman while holding her in a gentle embrace.
Cara Delevingne's big sister Poppy also looks snug as she kisses iconic supermodel Erin O'Connor, while fashion darlings Arizona Muse and Laura Bailey share a quick kiss in passing.
Actress Liv Tyler also gets in on the action as hairstylist to the stars James Brown plants a peck on her cheek.
The loving display is already making a big digital impression for the initiative that is powered by Belstaff and tackles blood cancer by raising awareness, recruiting donors for blood marrow transplants.
Having a moment: Poppy Delevingne looks snug in a star-print jumper as she kisses iconic supermodel Erin O'Connor
Friendly peck: Actress Liv Tyler also gets in on the action as hairstylist James Brown plants a kiss on her cheek
Sultry: Fashion darlings Arizona Muse and Laura Bailey share a quick kiss as they pass each other
Suki Waterhouse's little sister Immy has also shown her support as well as former Made In Chelsea star Hugo Taylor.
Using their million-followed accounts, the social media influencers are encouraging others to show their support in the fight against blood cancer during Blood Cancer Awareness month, by posting the image alongside the hashtags #ShareTheLove #DKMS.
As the Creative Director, Greg said he was thrilled to be part of the campaign stating: 'Cancer is a disease that can affect everyone in one form or another during their lifetime.
'So I was thrilled to be brought on board by Belstaff to help with #ShareTheLove movement, a great cause supporting the fight against blood cancer.
Great cause: Former Made In Chelsea star embraced the campaign which seeks to tackle blood cancer by raising awareness and recruiting donors for blood marrow transplants
Enjoying it: Suki Waterhouse's little sister Immy puckered up to a gal pal
'A kiss is the perfect symbol to demonstrate how by joining the DKMS database, you can share the love and help fight blood cancer.'
Meanwhile, Katharina Harf, Global Ambassador of DKMS stated: 'This is one of our first global social media campaigns and it is great to see that such a raft of incredible influencers are already backing the campaign, highlighting the need for more donors.
We hope the campaign will help to educate people further about blood cancer and ultimately grow the database of potential lifesavers. It takes a simple cheek swab to register.'
'A great cause supporting the fight against blood cancer': Photographer Greg Williams spoke of his delight at being the creative vision behind the stunning images. (Pictured Alice Temperley, Isabeli Fontana and Ana Beatriz Barros
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