Plus-size bikini babe Jennie Runk on body confidence and THAT H&M advert

'The model scout told me I should get fatter or thinner ... I chose to upsize': Plus-size bikini babe Jennie Runk on body confidence and THAT H&M advert

• Size 16 model Jennie Runk appeared in the latest H&M swimwear pictures
• Now has a huge fan base and receives thank you letters from young women
• 24-year-old has been modelling since 14 when she was spotted in a pet store
• Wants young girls to know it's ok to be confident, whatever you look like

By TONI JONES

PUBLISHED: 13:06, 15 May 2013 | UPDATED: 16:12, 15 May 2013

Size 16 model Jennie Runk made waves last month posing for H&M's summer swimwear campaign.

The 5.10" brunette was hired by the high street brand to show off the range of larger sizes that their beachwear collections come in (U.S. sizes 14-24) and the shots caused a stir because there was no obvious reference to the fabulous looking model's size anywhere on the ads.

The collection was simply presented to customers as 'this season's new swimwear'. The only clue alluding to the line's larger sizing was a small '+' sign sitting to the right of H&M's logo.

Jennie has been modelling full time since 2011, after gaining 20lbs on the advice of a scout who spotted her volunteering at her local pet store as a teenager. She is now using her new found fame as an opportunity to promote positive body confidence in young women.

Size 16 model Jennie Runk made waves in the recent H&M campaign and is now using her fame to promote body confidence in young girls

Jennie has been modelling full time since 2011, when she gained 20lbs on the advice of a scout 

She told the BBC: 'I was given the option to lose weight and try to maintain a size four (a UK six or eight), or to gain a little - maintain a size 10 (a UK 12 or 14) - and start a career as a plus-size model. I knew my body was never meant to be a size four, so I went with plus.

'People assume "plus" equates to fat, which in turn equates to ugly. This is completely absurd.'

The 24-year-old from Missouri, has received thank you messages from lots of new fans since appearing in the H&M campaign who say that her confidence has inspired them to try on a bikini for the first time in years.

She said: 'I found it strange that people made such a fuss about how my body looks in a bikini, since I don't usually give it much thought but this is exactly the kind of thing I've always wanted to accomplish, showing women that it's OK to be confident even if you're not the popular notion of "perfect". 

'This message is especially important for teenage girls. Being a teenage girl is incredibly difficult. They need all the help and support they can get.'

The H&M campaign didn't make any reference to Jennie's size and she says that it's time we all stop obsessing about body shape

Jennie is on the books of the prestigious Ford Models agency in New York

Now on the books of New York's prestigious Ford Models Jennie admits that she found her teenage years difficult. 

She was 5ft 9in and a size 12 by the time she was 13 and envied the smaller girls at school. Her thick, curly hair, braces and wire-rimmed glasses drew more unwanted attention and she now wants to show young women that it is acceptable to be different and that they will grow out of that awful awkwardness.

She says: 'Just focus on being the best possible version of yourself and quit worrying about your thighs, there's nothing wrong with them. There's no need to glamorise one body type and slam another. 

'We need to stop this absurd hatred towards bodies for being different sizes. It doesn't help anyone and it's getting old.'

Her Facebook page gained 2,000 new 'likes' in 24 hours once the campaign launched (she now has over 3000 likes on the social networking site)

Following her appearance in the H&M adverts Jezebel's Jenna Sauers praised the brand's choice of model, writing that she hoped it is a step towards viewing normal-sized models as matter of course, rather than continuing to see them pigeonholed into 'plus-size' classifications.

She said: 'I think it sends a positive message about inclusivity and changing standards of beauty.

'Seeing plus-size bodies in fashion spreads and ads should be as common as seeing anything else.'

Cuistomers too praised the mega retailer, with some writing 'thank you' notes to H&M's marketing department.

One woman posted an open letter to H&M in Jezebel's comments section, writing: 'Thank you so much for using Jennie Runk as your beachwear page covergirl. That you did so without calling attention to her shape makes it all the more commendable. 

'I love seeing a girl with my body type not only represented on your website but represented without fanfare.'

Jennie Runk in Marina Rinaldi's Spring/Summer campaign

Read more: http://www.dailymail.co.uk/femail/article-2324854/Plus-size-bikini-babe-Jennie-Runk-body-confidence-THAT-H-M-advert.html#ixzz2TOAQwwbZ
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H&M's groundbreaking new approach to swimwear for curvy girls

One knockout model - and not a mention of the term 'plus-size': H&M's groundbreaking new approach to swimwear for curvy girls

By OLIVIA FLEMING

PUBLISHED: 16:50, 30 April 2013 | UPDATED: 17:59, 30 April 2013

In an industry where size zero models are the rule and size ten models are the exception, a fashion shoot that uses a 'plus-size' model without actually labeling the shoot 'plus-size,' is a rare find.

But H&M's new Beachwear collection, presented on the retailer's online womenswear homepage, features size 12 model Jennie Runk, minus the ubiquitous and stigmatizing term 'plus-size'.

'Her section isn't labeled "Plus-Size Beachwear" — it's just beachwear, period,' writes Jezebel's Jenna Sauers.

This season's swimwear: H&M's new Beachwear collection, presented on the retailer's online womenswear homepage, features size 12 model Jennie Runk - without the stigmatizing label of 'plus-size'

While the H&M swimwear Miss Runk models is only available in sizes 14-24, the collection is simply presented to customers as 'this season's new swimwear'. The only clue alluding to the collection's larger sizing is a small '+' sign that sits to the right of H&M's logo.

Miss Sauers hopes this is a step towards viewing size 12 models as matter of course, rather than continuing to see them pigeonholed into 'plus-size' classifications.

'I think it sends a positive message about inclusivity and changing standards of beauty to have a plus-size girl all over the landing page www.hm.com/us/beachwear. Not /plussizebeachwear! Just /beachwear,' she explains. 

'Seeing plus-size bodies in fashion spreads and ads should be as common as seeing anything else.'

Many customers have praised the mega retailer, with some writing 'thank you' notes to H&M's marketing department.

For everyday women: Although the H&M swimwear Miss Runk models is only available in sizes 14-24, the collection is simply presented to customers as 'this season's new swimwear'

Summer fun: The only clue alluding to the collection's larger sizing, is a small '+' sign to the right of H&M's logo

All shapes and sizes: Jezebel's Jenna Sauer's hopes this is will help brands view size 12 models as matter of course: 'Seeing plus-size bodies in fashion spreads should be as common as seeing anything else,' she says

One woman posted an open letter to H&M in Jezebel's comments section, writing: 'Thank you so much for using Jennie Runk as your beachwear page covergirl. That you did so without calling attention to her shape makes it all the more commendable. 

'I love seeing a girl with my body type not only represented on your website but represented without fanfare.'

Twenty-four-year-old Miss Runk, who started modelling just before her 14th birthday, said she is 'looking forward to the day that "plus-size" doesn't exist any more.'

She told told Vogue Italia earlier this year. 'I think separating between "normal" and "plus-size" is getting a little old fashioned.'

Miss Runk, who has a Bachelor of Fine Arts in Creative Writing, stopped dieting and gained 20lbs to become a plus-size model. 

But despite the 'plus-size' label, the Chesterfield, New York native would find it difficult to shop in a plus-size clothing department.

Lead in example: Model Jennie Runk (pictured) says she is happy to be an example of 'confident, happy and healthy' at a size closer to the national average

Plus-size or ordinary? Miss Runk, 24, believes that plus-sized models 'are not actually plus-sized women, we're just bigger than the average model,' she says

'Plus-sized models are not actually plus-sized women, we're just bigger than the average model,' she told StyleList in 2009.

'The average size for a woman in this country is a 12, so I guess, technically, "plus-sized" starts at 14. In the modeling industry, however, models larger than a size 4 usually find more work doing "plus-sized"'.

Miss Runk says she is happy to be an example of 'confident, happy and healthy' at a size closer to the national average.

'We're trying to create a movement for every woman to love and embrace her body no matter what kind of body she has,' she explained.

'So much of advertising and fashion portrays only one kind of body, and that's super tall and super skinny. I think not only should there be more plus-sized models in fashion, there should also be more petite, pregnant, ethnic, etc. 

'I think ever woman should be represented equally -- we're all beautiful in our own ways!'

Happy and healthy: The models wants every woman to be represented equally; 'I think not only should there be more plus-sized models in fashion, there should also be more petite, pregnant, ethnic, etc,' she explains

Changing beauty standards: The 24-year-old model said, 'We're trying to create a movement for every woman to love and embrace her body no matter what kind of body she has'

Read more: http://www.dailymail.co.uk/femail/article-2317142/H-Ms-new-Beachwear-collection-groundbreaking-approach-swimwear-curvy-girls.html#ixzz2Ryj83lM0
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