Solange Knowles unleashes her inner hipster in first look at her new campaign for Madewell
By KRISTIE LAU
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Images from the 26-year-old's first major contract with a fashion label have been released, showing the photogenic singer-songwriter in a series of rainbow-colored looks.
Madewell, which is J. Crew's sister store, first released behind-the-scenes footage from the shoot earlier this month which offered a hint at the wide range of polka dots, stripes and prints from its Fall 2012 collection.
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Perfect fit: Solange Knowles' first campaign for J. Crew's sister brand Madewell, has been unveiled. The singer-songwriter is seen in a collection of everyday garments that feature vivid prints and plenty of color
The mother-of-one follows in the footsteps of model Dree Hemingway, the great granddaughter of Ernest Hemmingway, as well as Alexa Chung, in becoming a face of the brand, though Miss Chung went so far as to design her own clothing collections for the super trendy label.
The stunning star is seen in the brand's signature boyfriend jeans that have been rolled at the ankle in two images.
A pair featuring distressed denim has been paired with a sporty grey cardigan and a light geometric print shirt.
Another pair of jeans has been paired with a light blue blouse and canary yellow pumps as the superstar model is photographed slouched on the floor.
Hipster: The singer's trademark afro is seen beneath a fedora, which has been paired with a blue print frock
Sassy: She is also seen in high-waisted polka dot shorts (left) and boyfriend jeans and yellow pumps (right)
Pop color: The photogenic star is also seen in a monochromatic red ensemble (left) and floral print skirt (right)
Having just recently moved to Brooklyn, New York, which is renowned for its hipster-style locals, the younger Knowles sister appears to suit the bright new pieces rather well.
She and her seven-year-old son Daniel relocated to Carroll Gardens last year after her older sister suggested she move to a neighborhood more suited to her style.
Beyoncé told The New York Times: 'I've been trying to talk her into going to Brooklyn for six years. It's so close to her personality. She's such a fashionista - she'll get used to it.'
The behind-the-scenes video, posted online by New York magazine, also showed the fashion-loving star snapping photos of the shoot and the crew's antics on her iPhone.
Effortless: Ms Knowles is seen in another pair of jeans, paired with canary yellow pumps and a light blue shirt
Star signing: The singer was seen in a behind-the-scenes video for the campaign (above) earlier this month
Dressed in a large blue fedora included in the shoot, she was shown sharing a giggle with one of the shoot's stylists.
It is clear that she is just as comfortable under the spotlight as her sister.
Solange moved from Los Angeles to New York last year and continues to work as a DJ but she has claimed she is not chasing the same type of success that her sister has achieved.
She said: 'I'm so proud of her success, but I could not do that. It's given me a pretty clear blueprint on what I don't want to happen.'
Sisterly love: Solange (right) and her famous older sister (left) have always shared a supportive relationship
Good friends: The pair have long been fans of fashion, however Solange's style (right) is more offbeat
A career in fashion might just be the answer.
She became the face of Rimmel London last year and acted as a brand ambassador for Armani in 2008.
When she was just 13, she performed as a backup dancer for Destiny's Child as her older sister began carving a name out for herself within the music business.
She gave birth to her son when she was age 18, married the child's father, Daniel Smith, but divorced him in 2007.
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