Friday, 7 March 2014

Rita Ora unveils colourful new Rimmel beauty range that's as quirky as she is

Rita Ora wants you to Lose Your Lingerie! Star's colourful new Rimmel beauty range is as quirky as she is 

  • Has created range of nail varnishes and lip colours
  • Range stays true to her trademark outlandish and eclectic style
  • Reportedly turned down £1m X Factor judge offer
PUBLISHED: 17:43, 7 March 2014 | UPDATED: 18:20, 7 March 2014

Rita Ora is known and loved for her quirky style and now the star, who's never afraid to push the boundaries, is inviting fans to emulate her look.
The singer has unveiled her new make-up collaboration with Rimmel and it's full of bright colour-popping shades to take you through to summer.
London’s Brit-pop princess has created a range of nail varnishes and lip colours that stay true to her trademark outlandish and eclectic style.
All things bright and beautiful! Rita Ora has showcased her new range for Rimmel in a colourful new advert
All things bright and beautiful! Rita Ora has showcased her new range for Rimmel in a colourful new advert
From pastel pink to bold turquoise, Rita has revealed twelve new nail varnish colours based on the beauty brand's existing Rimmel 60 Seconds Nail Polish range. 
    The singer has also created five new shades of Lasting Finish Colour Rush Balm in eye-catching fuschia shades with quirky names such as 'Lose Your Lingerie' and 'White Hot Love'. 
    Beauty guru: Rita has created a range of nail varnishes and lip colours that stay true to her trademark outlandish and eclectic style
    Beauty guru: Rita has created a range of nail varnishes and lip colours that stay true to her trademark outlandish and eclectic style
    The range, which will land in stores on March 19, is the Kosovan-born singer's second for the brand.
    She follows in the footsteps of Kate Moss, who has also designed a beauty collection, and joins Binky Felstead and Georgia May Jagger as brand ambassadors. 
    The collection comes as reports Rita has reportedly turned down a £1 million contract to become an X Factor judge.
    The singer is said to have turned Simon Cowell down because she wants to focus on her music career.
    The 23-year-old was said to be 'flattered' after Simon asked her to join the show's line-up for upcoming season. She has previously appeared as a guest judge. 
    A source told the Daily Mirror, ‘Rita was formally offered the 'X Factor' job and was very flattered, but turned it down.'
    Eccentric: Rita is well known for her quirky and eclectic style and was involved in every step of the new beauty range
    Hot pink! The lip shades range from deep red to hot fuschia
    Eccentric: Rita is well known for her quirky and eclectic style and was involved in every step of the new beauty range
    She's nailed it: From pastel pink to bold turquoise, Rita has revealed new nail varnish shades based on the beauty brand's existing Rimmel 60 Seconds Nail Polish range
    She's nailed it: From pastel pink to bold turquoise, Rita has revealed new nail varnish shades based on the beauty brand's existing Rimmel 60 Seconds Nail Polish range
    'She wants to focus purely on her music and not get distracted by other things.

    'She also saw how Jessie J's album struggled after she appeared as a coach on 'The Voice', and thinks the two could be connected.
    However, according to X Factor insiders Rita was never formally offered a judging role on the X Factor. 
    The R.I.P singer hasn't had a solo hit since 2012 and has spent the past year working on the follow-up to her debut album, ORA.
    Rita has previously spoken about the opportunity of becoming a judge saying, ‘There were talks. But if I were to take on that role, it would have to be at a point when I could give it my full attention.
    ‘I have so much to accomplish first and it's kind of a full-time job being on X Factor. It's not like a nine to five. It's constant, for months.’
    The singer is preparing to release her new album this summer and is already juggling an acting career, after landing a role in Fifty Shades of Grey the movie based on the erotic novel E.L James.
    Mail Online contacted representatives for Rita but they declined to comment.
    She means business: Rita Ora headed to a meeting in Beverly Hills in a smart blue ensemble
    She means business: Rita Ora headed to a meeting in Beverly Hills in a smart blue ensemble


    Read more: http://www.dailymail.co.uk/femail/article-2575742/Rita-Ora-wants-Lose-Your-Lingerie-Stars-colourful-new-Rimmel-beauty-range-quirky-is.html#ixzz2vJnOTIjq
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