Eau la la! Lily James is worlds away from demure Downton Abbey days as she goes topless for new Burberry perfume campaign
She gained legions of fans while portraying the rebellious-yet-demure Lady Rose on period drama Downton Abbey, as well as her titular role in Cinderella.
But Lily James, 27, couldn't be further removed from her aristocratic and Disney princess characters in her latest project, which sees her going topless.
The brunette beauty has been selected as the new face of the My Burberry Black perfume campaign - and she's baring all in the racy new advertisement.
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Shining star: Lily James is the face of the new My Burberry Black perfume campaign
As a cover of Screamin' Jay Hawkins' classic I Put A Spell On You plays in the background, Lily is seen walking through the rain in a black mackintosh coat.
Lily soon begins to spray the perfume onto herself before turning her back to the camera and removing her stylish outerwear to reveal her naked body.
The Mario Testino-shot clip ends with Lily staring seductively at the camera as she she crosses her arms across her bare breasts while wearing only black panties.
Barenaked lady: The 27-year-old actress is seen going topless in the racy 30-second clip
In good company: The campaign was shot by esteemed photographer Mario Testino
And the screen star is revelling in the opportunity to appear in such a high-profile campaign - particularly as she's following in the footsteps of big names in fashion.
'It was such an honour to follow in the footsteps of Kate Moss and Cara Delevingne in such an iconic campaign,' she said.
'I remember seeing them in the My Burberry campaign when it launched and I loved it. I was so excited to be asked.'
I can't stand the rain: At the start of the ad, she's seen walking through a shower of rain
Brand faithful: She's seen carrying a Burberry umbrella while wearing a mackintosh coat
Classic: A cover of Screamin' Jay Hawkins' I Put A Spell On You plays in the background
Stunning: Despite the downpour, a close-up shows off the brunette beauty's perfect makeup
And while she's thrilled to be taking on the new role, Lily has put some of her own personality into the campaign.
She said: 'For the new My Burberry Black campaign, I would I say I am bringing, and the My Burberry Black perfume is bringing, a more sensual side and scent, and I think that this campaign reflects that – whilst hopefully still bringing out my own personality.
'I think that’s what Kate and Cara did so well and why that campaign was so amazing. You just felt their energy and their personalities – they're so real, fun and gorgeous.'
Major milestone: The newly-released commercial is Lily's first ever advertising campaign
Let us spray: Before shedding her clothes, Lily is seen spraying on some of the luxury scent
Back to basics: The actress then turns her back to the camera as she continues to spray
Stripped: She soon begins the process of peeling away her coat, revealing her bare body
The project also marks a major first for Lily, who explained: 'This is my first-ever advertising campaign and it’s so exciting I feel hugely flattered and very proud to be starring in the My Burberry campaign.
'It was such an honour to follow in the footsteps of Kate and Cara in such an iconic campaign. I remember seeing them in the My Burberry campaign when it launched and I loved it! I was so excited to be asked to follow in their footsteps.
'It’s been such an amazing experience working with Christopher and Mario Testino for the campaign.'
Model: As a Burberry model, she follows in the footsteps of Kate Moss and Cara Delevingne
Glance: The star throws the camera one last seductive look as she prepares for the big reveal
Topless: Lily gives viewers a hint that she's topless before her frontal shot is unveiled
She's a lady! Lily became a firm fan favourite in her role as Lady Rose on Downton Abbey
Princess: She also appeared as the titular character in the 2015 Disney film Cinderella
Read more: http://www.dailymail.co.uk/tvshowbiz/article-3753181/Lily-James-goes-topless-new-Burberry-perfume-campaign.html#ixzz4IAQe8W7H
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