'Soz Ofcom': Lily Allen pokes fun at Robin Thicke as she parodies sexist hip-hop videos in comeback promo for Hard Out Here
By JUDY COGAN
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Lily Allen has revealed her new song 'Hard Out Here' - and Robin Thicke needs to take over!
The video and the song's lyrics from her first original single since 2009 take on a proudly feminist message misogyny and sexism in modern pop culture.
She pokes fun at Robin Thicke's 'Blurred Lines' video by dancing in front of inflatables that say 'Lily Allen has a baggy pu**y'.
Twerk it: Lily Allen in the video for new single Hard Out Here which details the challenges faced by young women living in a post-Kardashian sex tape era
The beginning: Lilly Allen's new video starts with her in theatre having liposuction
Cosmetic: The track begins the singer getting liposuction on an operating table while being told by doctors that she 'let herself go' when having her two children
She's got balls: The lyrics feature the lines 'forget your balls and grow a pair of t*ts, it's hard, it's hard, it's hard out here for a b*tch'
Fan may remember in the video for Robin Thicke's controversial summer hit a woman dances in front of balloons spelling out 'Robin Thicke has a big d**k'.
But Lily doesn't stop there. She also takes aim at the use of the word 'b*tch' in popular culture, with the chorus stating the word over and over again - giving radio DJs a hard time too it seems.
The track begins the singer getting liposuction on an operating table while being told by doctors that she 'let herself go' when having her two children.
Gold plated: Lily also takes aim at the use of the word 'b*tch' in popular culture, with the chorus stating the word over and over again - giving radio DJs a hard time too it seems
Snap happy: The video sees Lily dancing with scantily clad women and parading around a gold-plated kitchen taking photoson a Fuji camera with glittery talons
Pressure: An actor playing her agent asks: 'How did someone let themselves get like this, huh?' And Allen hits back: 'Erm, I had two babies'
An obvious reference to herself getting back in shape for a pop career after she had a temporary retirement from the chart world, during which she launched a fashion business and became a mother.
An actor playing her agent asks: 'How did someone let themselves get like this, huh?'
And Allen hits back: 'Erm, I had two babies.'
The lyrics feature the lines 'forget your balls and grow a pair of t*ts, it's hard, it's hard, it's hard out here for a b*tch", which could be a spoof reference to Three 6 Mafia rap track Hard Out Here For A Pimp.
Spoof: The chorus 'It's hard, it's hard, it's hard out here for a b*tch", which could be a spoof reference to Three 6 Mafia rap track Hard Out Here For A Pimp
Return of the mac: The song then features the singer talking about female body image and sexuality. 'I don't need to shake my a** for you because I've got a brain'
Gold bar: Lily dances with scantily clad women and parading around a gold-plated kitchen equipped with gold bars and champagne
It then features the singer talking about female body image and sexuality. 'I don't need to shake my a** for you because I've got a brain,' she sings.
The video sees Lily dancing with scantily clad women and parading around a gold-plated kitchen taking photoson a Fuji camera with glittery talons.
Fans were able to find the song after entering the answers to clues she posted on Twitter, each of which gave the name of a well known female figure.
Appeal: In one scene Lily dances while provocatively eating a banana
Fringe: The singer is back to her glossy haired best and looks slim in the video in which she wears black and red outfits
Good timing: Lily's video comes amid heightened concerns about the portrayal of women in music videos
Green fingers: With gold hoop earrings and rings and a blunt fringe Lily looks similar in this section of the video as her original style in debut single Smile
Her video comes amid heightened concerns about the portrayal of women in music videos.
Annie Lennox recently called for age-ratings for music videos because of increasing sexual images, and Miley Cyrus caused a stir when she appeared naked in the video for Wrecking Ball.
Chart-topping star Robin Thicke featured a number of models dancing topless in the video for his single Blurred Lines.
This not only inspired Lilly's new video, but previously prompted singer Charlotte Church to round on him during a keynote speech to the radio industry a month ago in which she highlighted the sexism of the music business.
Twerk it: The mum-of-two dances with women in skimpy outfits while wearing sky scraper heels
New look: Allen's cover of Keane track 'Somewhere Only We Know' can currently be heard on the John Lewis TV adverts in the lead up to Christmas
Outrageous: The video must have already attracted complaints as Lily tweeted today: 'Soz Ofcom'
Working mum: Lily stepped back from the music world after promoting her 2009 album It's Not Me, It's You and had two daughters with her husband Sam Cooper - Ethel and Marnie
Allen, 28, stepped back from the music world after promoting her 2009 album It's Not Me, It's You and had two daughters with her husband Sam Cooper - Ethel and Marnie.
'Hard Out Here' precedes the release of a new album from Allen in 2014. Earlier this year the singer revealed that her new album has some 'feminist vibes coming on.
And the single comes off the back of Allen's cover of Keane track 'Somewhere Only We Know', which can currently be heard on the John Lewis TV adverts in the lead up to Christmas.
The video must have already garnered complaints as Lily tweeted today: 'Oh Lawd. Soz Ofcom'
Ofcom are the independent regulator and competition authority for the UK for adverts, videos and other communications industries.
Model behaviour: Lily is seen dancing with women in her video who twerk and pour champagne over each other
Not so Thicke: Lilly's new video pokes fun at Robin Thicke's summer hit Blurred Lines
No cigar: Women in Lily's video wear skimpy outfits and light up electronic cigarettes beside a flashy car
Standing tall: Lily danced in a gold room with mirrored floor wearing killer heels and a figure hugging black outfit
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