Braless Lucy Mecklenburgh shows off her slender figure in demure halter-neck dress at London Fashion Week show

PUBLISHED: 15:57, 20 February 2015 | UPDATED: 17:40, 20 February 2015

Lucy Mecklenburgh initially appeared to have opted for a rather demure ensemble to kick off London Fashion Week.

But closer inspection revealed her rather daring display as she drew attention to her chest by going braless at the Bora Aksu show on Friday afternoon.

The former The Only Way Is Essex star showcased her slender frame in the blue halter neck dress which she teamed with white heels that features pearl straps.

Scroll down for video

Dare to bare: Lucy Mecklenburgh initially appeared to have opted for a rather demure ensemble to kick off London Fashion Week

The 24-year-old channelled a ladylike look as she completed the ensemble with a small beige handbag and pearl earrings.

She wore her short brunette bob in loose up-do as she cheered on her friend, Laura Whitmore, from the front row.

Lucy was clearly excited about the show as she tweeted: ‘Looking forward to The @BoraAksuStudio Show #LFW’.

Demure deception: But closer inspection revealed her rather daring display as she drew attention to her chest by going braless at the Bora Aksu show on Friday afternoon

Into the blue: The former The Only Way Is Essex star showcased her slender frame in the blue halter neck dress which she teamed with white heels that features pearl straps

FROW: The 24-year-old - picutred with Dionne Bromfiled- channelled a ladylike look as she completed the ensemble with a small beige handbag and pearl earrings

MTV presenter Laura took a break from the FROW to actually walk on the runway and her pals were on hand to cheer her on.

Lucy shared a runway video on Instagram captioned: ‘The @bora_aksu Show .. @thewhitmore looking Fierce!!! #LFW #FROW’.

Made In Chelsea star Oliver Proudlock and his model girlfriend, Jade Williams, were also in attendance while actress Emily Atack made a casual but chic display.

Great view: She wore her short brunette bob in loose up-do as she cheered on her friend, Laura Whitmore, from the front row

Covered up: Lucy was clearly excited about the show as she tweeted: ‘Looking forward to The @BoraAksuStudio Show #LFW’

Interesting coat: Lucy shared a runway video on Instagram captioned: ‘The @bora_aksu Show .. @thewhitmore looking Fierce!!! #LFW #FROW’

Fashion trends: MTV presenter Laura Whitmore (R) took a break from the FROW to actually walk on the runway and her pals were on hand to cheer her on

Leading the pack: Lucy shared a runway video on Instagram captioned: ‘The @bora_aksu Show .. @thewhitmore looking Fierce!!! #LFW #FROW’

Job done: Laura was seen leaving the show with her close friend, Ashley Roberts

TOWIE's Lucy Mecklenburgh gives her work out tips in video

Here come the girls! TV presneter Laura led the charge of models down the runway as the Bora Aksu show drew to a close

Sheer daring: The pretty blonde looked incredible as she rocked the runway like a true professional

Michelle Keegan looked stunning in an all-white number from her Lipsy Love Michelle Keegan Spring/Summer collection.

The 27-year-old showcased her enviably petite waistline to onlookers in the set’s elegant lace crop top.

Meanwhile, the tight-fitting miniskirt showed off her incredibly long, slim legs.

Others spotted at the fashion show included the late Amy Winehouse's goddaughter Dionne Bromfield, former Pussycat Doll Ashley Roberts and Made In Chelsea's Rosie Fortescue.