Dionne Bromfield poses in bright red dress as she holds up animal carcass in controversial new anti-fur campaign for PETA
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She's the teenage goddaughter of Amy Winehouse who's become known for her soulful voice and girlie image.
But Dionne Bromfield has shown off a more edgy side in a series of controversial new adverts for anti-animal cruelty charity PETA, as she promotes their latest anti-fur campaign.
Posing in a red dress, the 17-year-old holds up the carcass of a skinned fox in more graphic versions of the new poster, while wearing a blood-red dress.
Edgy ad: Dionne Bromfield wears a red dress as she holds up a skinned fox in a controversial new anti-fur campaign for PETA
The young singer, who has recently split from The Wanted's Nathan Sykes, has put her name to the provocative new campaign in a bid to stamp out the use of animal fur for fashion.
In one of the shots, the Strictly Come Dancing star simply poses with her hand on her hip, wearing a bright red skater dress, cinched in at the waist with a metallic belt.
The words 'show some respect' are emblazoned across the front of the ad, with: 'In the fur industry, animals are often beaten and skinned alive,' written underneath.
Taking a stance: The teenage star has lent her face to a new advert, highlighting the brutal ways in which fur is used for fashion
The second shot is far more graphic, showing Dionne's holding up the carcass of a skinned fox for the camera, with the tagline: 'Here's the rest of your fur coat.'
Dionne revealed that watching a PETA video spurred her on to do something about the use of fur, lending her name and face to the new campaign.
'I watched one of PETA's fur videos, and I challenge anyone who wears fur to watch it, too,' she said.
'Seeing these terrified animals as they have their skin ripped off their backs just so that someone can walk around in a fur coat or hat really upset me – but it also inspired me to try to raise awareness about the fur trade,' she added.
Rising star: Dionne, who performed at Hyde Park earlier in the month, is gearing up to release her third studio album
Social conscience: The 17-year-old has taken the time to speak out against cruelty to animals as she joins up with PETA
The singer is signed to Winehouse's Lioness music label and is gearing up to release her third studio album, Treat Me Right.
Speaking to EntertainmentWise, she said: 'You know I'm 17 now and when this will be released I will probably be 18, I'm much more mature and not only that a lot of things have happened since my last album so I've had a lot to write about so I can't wait for people to hear it so if I can take it to Stateside then even better.
'I would say you'll start to hear a few things towards the end of the summer, September time. But no releases until January next year but you'll definitely be hearing stuff this year,' she added.
Dionne, who went public with her relationship with Nathan back in February, has split from the star, admitting that it was amicable and that they're still friends.
Single star: Dionne recently split from The Wanted's Nathan Sykes after a whirlwind romance
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2371333/Dionne-Bromfield-poses-bright-red-dress-holds-animal-carcass-controversial-new-anti-fur-campaign-PETA.html#ixzz2ZgHfOGkh
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