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British luxury jewelery brand Latch London-have collaborated with Academy-Award winning director Alfonso Cuarón to create a short film.
The cast featured friends and family of Latch qui included; Nathalie Emmanuel, Gemma Chan, Emily Berrington, Myanna Buring, Gala Gordon, Laura Bailey, Melie Tiacoh and Lottie Hayes.
Latch London has-been a collaborative celebration of all kinds of love stories from day one. A cross-generational creative conversations between friends and lovers, artists and children ... www.loque
How did Alfonso Cuarón—he of the big, serious, award-winning movies with big, serious, award-winning stars and big, serious budgets—end up directing a 90-second fashion film for a boutique fine jewelry brand? “Me and my big mouth, I guess,” says Cuarón, on the phone from Tuscany, where he has recently arrived with Sheherazade Goldsmith, his girlfriend and the cofounder, with Laura Bailey, of Loquet London, the recipient of and inspiration for his first purely commercial enterprise. “Laura and Sheherazade and I were talking over dinner about the bracelets, and I had this idea for a song—Steve Reich’s clapping music immediately came to mind—and I saw their eyes light up, and they sort of went off together and came back and said, ‘Right, well, you’re the only one who can do this,’” he recalls, and that was it. (“We were going along with it, thinking, this probably won’t happen, and then suddenly we realized that he was serious,” says Bailey, “and then between Alfonso’s genius and reputation and the friends that we called personally, it just kind of gathered a momentum of its own.”) The result is what Goldsmith calls “a moment of magic, really, of pure joy captured on film,” and reads as nothing less than a declaration of love: not least for Goldsmith, but for a certain sense of female community; much like the brand’s lockets, it is a single crystalized instant that contains a number of charming factors, all of which are meant to lie close to the heart. “It was really over a drink and a dare and a promise, and incredibly romantic in terms of Sheherazade,” says Bailey. “We are very lucky in love.”
The minute-and-a-half-long spot marks the debut of Loquet’s charm bracelets (boasting flat gold symbols and the brand’s trademark charm-filled glass baubles) and features a bevy of bright young things like model-actress Gala Gordon, entrepreneur and art director Ooooota Adepo,Game of Thrones’s Nathalie Emmanuel, and the young daughters of Goldsmith and Cuarón, all of whom are shot in an elaborate split-screen sequence while engaged in a chorus of clapping that, like most Hollywood ventures, is actually much, much harder than it looks. Shooting required multiple “clapping choreographers” and precise synchronization, says Cuarón, and the editing took about six months. (“It was a bit of a Rubik’s Cube,” explains the director, who enlisted the same crew he has used for such films asGravityandHarry Potter and the Prisoner of Azkaban. “If you pay attention to all of the different frames, it’s quite easy to get lost.”)
“Alfonso has this, I don’t even know what to call it, this kind of creative conspiracy of genius,” says Bailey, who also styled the film. “It’s very international, where someone writes a piece of music and someone finds a choreographer, and he finds some incredible young people to star. Really, Alfonso is a magnet to which talent is attracted.” It was a friends-and-family affair, to be certain (“I paid the crew with Casamigos tequila,” says Goldsmith), underlined by the musical score, a composition commissioned from Mateo Cuarón, the director’s nephew. “I’m very pleased with how the film came out; it’s a very sweet thing, and that was the idea,” says Cuarón. “She’s a tough boss, Sheherazade, but it’s very easy to be inspired by her.” And is he prepared for when companies, alerted to his newfound commercial availability, come calling with ad pitches of their own? “If they can pay me what Sheherazade pays me, then maybe,” says Cuarón, “but I doubt it.”tlondon.com
