Purple reign: Rita Ora steals the show as she grapples with her assets in plunging thigh-split dress at The Voice UK launch
She's a dedicated follower of fashion - and so Rita Ora was never going to blend into the background when she attend the television launch of BBC talent show, The Voice UK.
The 24-year-old coach looked as if she was struggling to contain her assets as she held her purple dress in place as she linked arms with fellow panellist, Ricky Wilson.
The floor-length number was asking for a wardrobe malfunction with its plunging neckline and high thigh-split going up the front.
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Steady on there: Rita Ora struggled to contain her assets as she arrived at the television launch of The Voice UK in London on Monday
Flashing the flesh: She blew kisses to the cameras as she posed in her daring thigh-split number
The fancy dress also had a low back detail and Rita teamed it with killer black strappy sandals and wore her hair in a slicked back fashion.
While Ricky chose to wear a standard dark suit and tie, fellow coaches Tom Jones and will.i.am both opted for something a little more elaborate.
Tom sported a grey checked two-piece, while will.i.am went for a long checked shirt and red bomber jacket combo.
The coaches: (L-R) Tom Jones, will.i.am, Rita and Ricky Wilson pose up for a picture
Forward thinking: The 24-year-old walked very carefully as she made her way into the building, hoping to avoid a wardrobe malfunction
Jewel: The embellished neckline drew further attention to the low-cut design
Red carpet buddy: She joined forces with will.i.am as they continued their promotional drive
Going for it: The pretty blonde channelled her inner rock star while her pal looked on bemused
What a gent: Earlier that day, Ricky linked arms with the singer as he chaperoned her in
Meanwhile, despite her busy schedule, Rita looked typically flamboyant ahead of the early photo-call for the returning talent search on Monday morning.
She caught the eye in a collarless white denim jacket with a stylishly frayed hem as she prepared for a long day of promotional commitments ahead of the BBC show’s official launch on January 10.
Teaming the jacket with a generously cut white skirt that flapped about her calves, Rita appeared to be in a low-key mood as she passed onlookers, her eyes shielded behind a pair of heavily tinted sunglasses.
Black to basics: The singer later changed into a leather shell top and matching trousers with a gold hem as she ventured outside for a further photo opportunity
Diva: The other judges joined her outside, but she was the only one to change up her look
Take care: The singer showed off a hint of sideboob as she made her way through the room
Working the room: She looked good from every angle as she perfected her pose
A printed white T-shirt and trainers continued a rather neutral theme that ended with her eccentric choice of headwear – a wide-brimmed pink fedora.
The Hot Right Now singer was drafted in by Voice producers as a high-profile replacement for outgoing mentor Kylie Minogue, who quit after just one series.
Speaking to The Sun, she admitted she accepted her new role after turning down overtures from rival show The X Factor, on which she previously featured as guest judge.
Presenting... Hosts Emma Willis and Marvin Humes looked smart in their outfits
Nice look! Marvin shook hands with Tom Jones as they admired one another's similar outfits
New beginnings: The foursome looked are no doubt excited for the latest series of the show to start
Standing tall: The presenter elongated her figure in a baggy black halterneck jumpsuit
‘The respect levels for this show are really high,’ she said. ‘It is well received and respected by other artists. That is why I joined, because I really respected the format and how it musically connected to the contestants.
‘I don't know how X Factor works, I was only there as a guest judge for a day. But I watched The Voice a lot, I respected how it came across on TV and I love the freedom we get as coaches to do what we want.’
She added: ‘I am really proud I was chosen to be on this show because I am lucky to be so successful. You now have the ability in 2015 to not only be a musician but also a movement and a brand.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2897162/Rita-Ora-steals-plunging-thigh-split-dress-Voice-UK-launch.html#ixzz3NynBjEzV
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