Honestly gorgeous! Actress-turned-CEO Jessica Alba branches out, launching Honest Company beauty line
Jessica Alba didn't build a $1 billion company by playing it safe.
So it shouldn't come as a surprise that the actress-turned CEO is expanding her repertoire again, announcing this week that she will be adding beauty products to her Honest Company offerings.
Known for its eco-friendly line of household and baby products, The Honesty Company has turned Jessica, 34, into a bona fide entrepreneur - and a rich one at that - and now the gorgeous mom-of-two is set to sell a new line of cosmetics from the all-natural and organic-focused brand.
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Make-up guru: Jessica Alba announced this week that her Honest Beauty line will launch this fall
Pretty pigmants: The brand's Instagram account shared this image teasing the line's offerings
The Instagram account for Honest Beauty launched and started teasing the new line a week ago, but yesterday the brand shared a sneak peek at the upcoming collection.
'Take a first look at the development of our color collection,' reads the caption under the snap, which features pink and red-pigmented products that appear to be lip glosses and blush powders.
The cosmetics will likely be marketed as eco-friendly, safe, and sustainable, which are all major tenets of the company and characteristics that Jessica has been vocal about in the past.
'There's a real need for beauty products that aren't like piling dirt on your face, are healthy and don't make you sick but actually work and feel luxury,' she told Cosmopolitan.co.uk earlier this year.
Not too rich for lipstick: The new cosmetics are likely to rake in more cash for the successful CEO, whose Honest Company is valued at $1 billion
Already in the beauty biz: In the past, Jessica has served as a brand ambassador for beauty brands Revlon (pictured) and Braun
Yesterday, the star also visited Capitol Hill, where she lobbied for more up-to-date laws on the use of toxic substances that can be sold in products to US consumers.
'As a business owner, I'm proof of concept that you can do business right - right by humans, right by the planet - and you can be very successful,' she said in an interview with ABC News.
While this is Jessica's first beauty line, she has a history of lending her name and face to cosmetics brands. She has previously served as a brand ambassador for both Revlon and Braun.
Beautiful businesswomen: Last week, it was announced that Gwyneth Paltrow would also be branching out into beauty; her Goop brand will launch a skincare line next year
Jessica's announcement comes days after Goop CEO Lisa Gersh confirmed that the Gwyneth Paltrow-backed company will also be introducing a skincare line.
The Goop-approved products will be available exclusively on Gwyneth's website in January of 2016, and they are likely to come with the high price tags typical of the aspirational site's e-commerce store.
Currently, Goop sells beauty exclusives including a $299 moisturizing kit by Restorsea x Goop and a $48 nail polish set by Jin Soon x Goop.
Read more:
- Why Jessica Alba is So Worried About Toxic Chemicals - ABC News
- Diapers, Bath & Body Products, Non-Toxic Cleaners | The Honest Company
- Jessica Alba interview: Skin, hair, makeup quotes
- Honest Beauty
- Honest Beauty (@honest_beauty) • Instagram photos and videos
- Gwyneth Paltrow set to launch her own skincare line on Goop | Daily Mail Online
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