A planned 11-date tour for The Voice UK has been cancelled due to poor ticket sales.
It was then due to visit hit venues in Cardiff, Birmingham, Manchester, Liverpool, London, Glasgow and Sheffield.
Speaking to BBC Newsbeat, a spokesperson for the tour confirmed that all dates would be cancelled: "Unfortunately, The Voice UK Live has been cancelled due to lack of ticket sales - customers are advised to contact their point of purchase for ticket refunds."
However, by the May semi-final, the show could only attract half that audience.
Winner Leanne Mitchell's debut single, a cover of Whitney Houston's Run To You, failed to make the Top 40 Official UK Singles Chart on release.
Game, set and match to Simon Cowell! The Voice cancels UK tour due to lack of ticket sales
By SARAH BULL
But now Simon Cowell is sure to feel that he has won the competition of Britain's Got Talent vs. The Voice, after the BBC show announced the the UK tour has been cancelled.
The Voice winner Leanne Mitchall had been due to perform around the UK with her fellow finalists Bo Bruce, Vince Kidd, Becky Hill, Max Milner, Jaz Ellington, Tyler James and Ruth Brown.
Axed: The Voice winner Leanne Mitchell will not be touring the UK with the programme after the tour was axed due to poor ticket sales
However, the tour has now been axed due to poor sales.
A spokesperson confirmed to MailOnline: 'Unfortunately, The Voice UK Live has been cancelled due to lack of ticket sales - customers are advised to contact their point of purchase for ticket refunds.'
Though The Voice - which saw will.i.am, Jessie J, Sir Tom Jones and Danny O'Donoghue coach the acts - had a strong start on TV with over 11 million viewers, they had dropped to less than five million by the semi-final stage.
Disappointing: The news will surely come as a blow to fans of the show, which saw Jessie J, Danny O'Donoghue, will.i.am and Tom Jones as mentors
Game, set and match: The news is likely to be welcomed by BGT boss Simon Cowell
The decision to axe this year's Voice tour came after rival show Britain's Got Talent - which achieved higher ratings overall - had to cancel last year's tour because of poor ticket sales.
A source recently said: 'Britain's Got Talent had to admit defeat and pull the plug on the live tour in 2011 because the tickets hadn't sold - and their ratings were higher and more consistent than The Voice's.'
This year, Britain's Got Talent did not have an accompanying tour.
The news of the tour cancellation comes after The Voice winner Leanne only got to number 45 on the iTunes chart.
The singer's winning single Run To You, a cover of Whitney Houston's hit track, failed to even get into the top 40 last weekend on downloads.
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