Party girl Laura Whitmore proves she CAN work hard too as she models for Asda's new young designer label G21 Talent

PUBLISHED: 15:30, 26 March 2013 | UPDATED: 18:25, 26 March 2013

She may be dubbed the hardest partying girl in showbiz thanks to her fondness for hitting every event on the social scene. But Laura Whitmore proves she can turn her mind to the day job too as she models a new line of clothing for George at Asda.

The 27-year-old I'm A Celebrity presenter has been signed up by the supermarket giant to model its new G21 Talent label, a collection of clothing set to launch later this month designed by talent handpicked from Graduate Fashion Week.

George Brand Director Fiona Lambert said: 'We are bringing together the cream of the fashion crop and collaborating with them to launch a brand new and exclusive label to George.'

Model behaviour: She may be a party girl and a frequent face on the social scene, but Laura Whitmore proves she can focus on the day job too as she poses in the new G21 Talent label from George at Asda

The label will showcase a series of limited edition, catwalk-inspired collections featuring designs from the future generation of British fashion talent.

Laura, models designs by the fashion graduates including Claire Acton's printed T-shirt, £18, and a knitted tunic by Chloe Jones, two of five style stars of the future chosen to launch the initiative.

The other three - Jessica Piper, Frankie Quinn and Chloe Horsfield - will see their designs go on sale across selected George stores and online, before being joined by three further designers who will be added to the stable of fresh talent over the coming months.

The new range is available at selected Asda stores nationwide as well as George franchises in the Middle East and online across the UK and Europe at George.com.

Brand new: The blonde television presenter models a jumper by fashion graduate Chloe Jones, one of eight fashion graduates handpicked by Asda to join the label