Purple reigns: Alessandra Ambrosio stuns in strapless violet gown with large side split as she's revealed as new face of Always
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She's one of the world's most beautiful models and is rarely ever seen not looking at her best.
So when she's recruited to be the face of a product Alessandra Ambrosio of course shines even more than usual.
The model was in Mexico on Friday being unveiled as the face of feminine product brand Always.
Perfect in purple: Alessandra Ambrosio stuns in a floorlength gown with large side split as she's unveiled as the new face of Always
Stunner: Alessandra blew kisses as she worked the cameras during Friday's photocall in Mexico
And she looked positively glowing in a stand out strapless floorlength purple gown.
The 32-year-old's curves were accentuated thanks to the sweetheart neckline while her toned left leg was on full display thanks to a large split going up her side.
And she made sure she worked her look so her leg was centre of attention.
Model looks: She ensured her leg was fully on display thanks to the large side split in the gown
Beauty: Alessandra gave her best smile as she fulfilled her duties as the face of the feminine products brand
Ambrosio posed up a storm at the photocall with her locks curled in big waves to complete the glamorous looks.
Her accessories were of course carefully thought out as well with a silver intricate chain around her neck and long earrings.
She complimented the look with some pretty silver diamante heels accentuating her legs even more.
Making her entrance: Ambrosio made sure she stood out as she strutted out in front of the cameras
We can see it! Alessandra made every effort to show off her toned leg out of the stunning purple gown
Glamorous: The model accessorised with plenty of silver in her earrings, necklace and heeled shoes
Purple power: She joined several other ladies all wearing the purple colour of the brand's Platinum Collection
After the event she tweeted her followers: 'Thank you Platinum Women for a wonderful night! Mexico, as sophisticated as Always #SoyMujerPlatinum @AlwaysMX.'
It's a very similar look to the one Alessandra rocked last month when she flew home to launch the Always Platinum Collection at Casa Petra in Sao Paulo.
Ambrosio is fronting the feminine products company's new maxi-pads which have a 'silk-like top-sheet' and 'super-absorbent gel' core.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2414993/Alessandra-Ambrosio-stuns-strapless-violet-gown-large-split-shes-revealed-new-face-Always.html#ixzz2eFcWyBwl
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