'Lingerie's like a skimpy superhero suit': Elettra Wiedemann on how being the new face of Agent Provocateur helped her find her 'very sexy' side

PUBLISHED: 22:48, 23 September 2013 | UPDATED: 23:37, 23 September 2013
Elettra Wiedemann oozes sex appeal as new face of Agent Provocateur, but she says the role of seductress is not something that comes naturally.
The 30-year-old brunette, whose late grandmother was the beautiful Hollywood star Ingrid Bergman, told Harper's Bazaar that she rarely thinks of herself as 'very sexy'.
However, she says the Agent Provocateur lingerie helped her to get into character, making her feel 'in control, seductive and powerful'.
Oh La La: Elettra Wiedemann oozes sex appeal as new face of Agent Provocateur, but she says the role of seductress is not something that comes naturally
Oh La La: Elettra Wiedemann oozes sex appeal as new face of Agent Provocateur, but she says the role of seductress is not something that comes naturally
'It’s kind of like a superhero suit, albeit quite a skimpy one!' she added.
In a video for the autumn/winter Agent Provocateur campaign, unveiled this month, Ms Wiedemann is seen stripping down to a crisscross lace bra and brief set.
To gear up for the occasion the married model, who has been a longtime ambassador for Lancome, said she said she did extra strength training with weights in a bid to tone up.
She also did plank exercises to work her core and strengthen her abs.
Model looks: Ms Wiedemann is the granddaughter of the late Hollywood star Ingrid Bergman
Model looks: Ms Wiedemann is the granddaughter of the late Hollywood star Ingrid Bergman
Strutting her stuff: The brunette model said she cut out sugar for the week of her photo shoot
Strutting her stuff: The brunette model said she cut out sugar for the week of her photo shoot
On the diet front she said she cut out sugar for the week of her photo and film shoot.
Other women to star in the new ads are Australian actress Melissa George and model-actress Chloe Hayward.
Ms Wiedemann added: 'The atmosphere was really electric on set - I think we all felt we were part of a very special project. 
'Everyone on the cast and crew got along famously as well, so that added an extra layer of fun.'
Agent Provocateur gently pokes fun at the fashion industry in its video titled Control Yourself.
Chloe looks shell-shocked as stylists truss her up for the show
Melissa George has her hair painfully pulled into place
It's not all glamor: The Agent Provocateur video begins with British Chloe Hayward looking shell-shocked as stylists truss her up for the show, left, while Melissa George has her hair painfully pulled into place
You can't eat that! An iced pastry is knocked out of the model's reach
You can't eat that! An iced pastry is knocked out of the model's reach
The film begins with Ms Wiedemann, Ms George and Ms Hayward and being trussed up and pushed around as they are prepared for a catwalk show with a domineering designer.
Their hair is pulled painfully into place, they are squeezed into tight clothes and banned from eating a sugary treat.
Ms George's character then decides enough is enough and confronts the designer, tearing off his clothes so she's instead in her underwear.
Ms Wiedemann and Ms Hayward defiantly follow suit and the three then strut down the catwalk in their lingerie - which is, of course, Agent Provocateur's latest designs.
Director Cameron Mitchell, who has worked on U.S. show Girls, said the sexy campaign - with a touch of humour - is about empowering women. The Motels' 1980 Total Control plays in the background reflecting the brand's message.
Learning curve: Australian actress Melissa George , 37, said she 'discovered things about myself I never knew existed' while working on the Agent Provocateur campaign
Learning curve: Australian actress Melissa George , 37, said she 'discovered things about myself I never knew existed' while working on the Agent Provocateur campaign
He said: 'We were trying to make a fun film about how Agent Provocateur can actually help a woman free herself by controlling herself.'
The brand said the three women cast in the campaign were chosen because each has a 'strong character, different body shape and a sense of humour'.
Ms Wiedemann, who is also blessed with good genes from her mother Isabella Rossellini, said it was a dream come true to take part.
She said: 'I have always fantasised about being in an Agent Provocateur campaign and almost fainted from joy when I got the call. For me, the brand embodies the perfect balance of sexiness, elegance, humour, and - of course, provocation.'
Autumn/winter collection: The brand's creative designer said they were inspired by 'the powerful femininity in George Michael's Too Funky video'
Actress Melissa said she enjoyed working for the brand
Autumn/winter collection: The brand's creative designer said they were inspired by 'the powerful femininity in George Michael's Too Funky video'
Ms George, 37, said of the filming: 'I adored this experience of becoming an AP woman - I discovered things about myself I never knew existed.'
Meanwhile, British model Ms Hayward, who has featured in shoots for the brand before, went as far as saying the experience was 'one of the most special days of my life'.
She added: 'Working with Agent Provocateur on this particular campaign is something very special and close to my heart as they are an iconic lingerie brand dedicated to empowering women for their natural sensuality and sexuality.'
Agent Provocateur creative director Sarah Shotton said of the autumn/winter 13 collection, that the trio are seen modeling: 'I was inspired by the powerful femininity in George Michael's Too Funky video.
'Hard-edged in their couture curves, the models have the power to seduce and take control, just like this season's Agent Provocateur women.'