Kendall Jenner lands yet ANOTHER fashion campaign as she is named as the new face of Filipino brand Penshoppe
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Kendall Jenner’s meteoric rise fashion fame is showing no signs of slowing, with the teen model just revealing that she has been chosen as the newest face of the Philippines-based clothing brand Penshoppe.
Also the face of Calvin Klein jeans, Kendall, 19, has now cemented her international supermodel status, lending her good looks to the trendy Southeast Asian brand.
She announced the news about the campaign in a video that the company posted on YouTube, in which she says: 'The team herr is amazing, the clothes are amazing, and I can't wait for you guys to see it.'
Model of the moment: Kendall told fans earlier today that she excited to have been named as the new face of Penshoppe
While Penshoppe stores are currently only located in the Philippines, Cambodia, and Indonesia, the brand has a history of tapping American and British stars as endorsers.
In the past, celebrity campaigns have included Mandy Moore, Gossip Girl's Ed Westwick and Leighton Meester, Zac Efron, The Vampire Diaries' Ian Somerhalder and Nina Dobrev, Cara Delevingne, and Revenge's Josh Bowman.
The low-priced clothing company often shoots campaigns in Manila, though Kendall posed for hers at a studio in Los Angeles in March, according to Inquirer.net.
A-list faces: The 19-year-old joins a long list of celebrities who have modeled for Penshoppe, including Zac Efron, Nina Dobrev, and Cara Delevingne
Perfect take: Kendall made the announcement in a video that she recorded while shooting for the brand in Los Angeles in March
The excited fan response to Kendall and Penshoppe's announcement was swift, helping to garner unprecedented publicity for the brand in the US, where its products aren’t even sold.
'The type of support they’re showing Penshoppe and Kendall has been overwhelming,' said Jeff Bascon, Penshoppe’s brand director.
Just two hours after Kendall posted a photo from the campaign on Instagram, over 600,000 people had liked it and left more than 8,000 comments, including 'She makes me look like an armpit', and 'Makes me sick how attractive she is'.
In-demand in the industry: Kendall is also the face of Calvin Klein jeans, and she modeled the brand's designs in a recent photoshoot for V Magazine
Overcoming obstacles: The star also told V Magazine that becoming a model wasn't easy, as several people laughed at her behind her back when she was starting out
Kendall has also received widespread attention for starring in ads for Calvin Klein jeans, which appeared on huge billboards in New York City and Los Angeles.
She explained recently, however, that starting out in the modeling industry wasn't easy for her.
'You have no idea how many doors closed on me and how many adults were either initially reluctant to take a chance working with me or who outright laughed at me behind my back,' she said in an interview with V Magazine.
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