Sasha Fierce has friends! Beyonce Knowles brandishes blonde locks and shiny pins on Mrs Carter Show World Tour poster

PUBLISHED: 03:04, 6 March 2013 | UPDATED: 07:44, 6 March 2013

Her alter-ego Sasha Fierce is already well-known with her following.

But in a new poster to promote her Ms Carter World Tour, Beyonce Knowles gives fans four personalities in one.

Her striking advert for the series of concert dates see the star don several poses with slight variations in the body positions and facial expressions.

Four in one! Beyonce Knowles' Mrs Carter World Tour new promotional pictures have been released

The 31-year-old star – who is married to rapper Jay-Z, real name Shawn Carter – can be seen donning a platinum wig with realistic dark roots as she emulates a pin-up girl.

She wears a night neck and long-sleeve white top with navy blue hot pants and heeled ankle boots, bending one shiny leg in towards the other.

With one hand behind her head and playing with her hair, Beyonce flicks the other hand out to the side, leaving her lipstick-covered mouth gaping.

Pin-up girl: The star's concert dates are sponsored by Pepsi

Slightly twisting her body in different ways and looking off in altered directions, each snap of the star seems to portray her various personalities.

The Pepsi ambassador signs off her autograph on one image which is also stamped with the title of her concert dates and sealed with the carbonated drink’s logo.

The tour is set to be kicked off in Belgrade, Serbia on 15 April and the European leg comes to an end in Stockholm, Sweden, on May 29.

Alter-ego: Beyonce is know for unleashing her Sasha Fierce character on stage

The former Destiny's Child singer will then take a month's break before returning to the stage at Los Angeles' Staples Center on 28 June.

Beyonce will end the tour on 3 August in her spouse's hometown of Brooklyn, New York.

The final show will take place at the newly-built Barclay's Centre, which the '99 Problems' hitmaker owns a share of.

The tour farewell performance will not only be sentimental for her husband but for Beyonce as well.
It will be a true homecoming for the mother-of-one, who along with Jay-Z rents out a basement suite at the Barclay for $1 million per year.

Mrs Carter Show World Tour teaser...it's hot!