Melissa George, Elettra Wiedemann and Chloe Hayward take control of catwalk show in sexy new Agent Provocateur campaign
- Video shows trio being pushed around by domineering designer
- They then defiantly strip down to their lingerie
- Brand said they wanted to create fun film about women taking control
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Agent Provocateur gently poke fun at the fashion industry in a newly released video to promote their autumn/winter collection.
The film begins with actress Melissa George and models Chloe Hayward and Elettra Wiedemann being trussed up and pushed around as they are prepared for a catwalk show with a domineering designer.
Their hair is pulled painfully into place, they are squeezed into tight clothes and banned from eating a sugary treat.
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It's not all glamour: The video begins with Chloe looking shell-shocked as stylists truss her up for the show, left, while Melissa George has her hair painfully pulled into place
You can't eat that! An iced pastry is knocked out of the model's reach
Melissa's character then decides enough is enough and confronts the designer, tearing off his clothes so she's instead in her underwear.
Chloe and Elettra defiantly follow suit and the three then strut down the catwalk in their lingerie - which is, of course, Agent Provocateur's latest designs.
Taking control: Melissa shows the fictional designer she's had enough and rips off his clothes
Following suit: Elettra does the same to reveal her underwear from Agent Provocateur
Inspired: Chloe tears off her clothes, left, and even one of the stylists gets in on the act
Director Cameron Mitchell, who has worked on U.S. show Girls, said the sexy campaign - with a touch of humour - is about empowering women. The Motels' 1980 Total Control plays in the background reflecting the brand's message.
He said: 'We were trying to make a fun film about how Agent Provocateur can actually help a woman free herself by controlling herself.'
The brand said the three women cast in the campaign were chosen because each has a 'strong character, different body shape and a sense of humour'.
Elettra, 30, who is blessed with good genes from her mother Isabella Rossellini and grandmother Ingrid Bergman, said it was a dream come true to take part.
Showcase: The three models take to the catwalk in the underwear from the lingerie brand's latest collection
Perfect agents: The brand said Melissa and Elettra were picked to model because of their 'strong characters, different body shapes and a sense of humour'
She said: 'I have always fantasised about being in an Agent Provocateur campaign and almost fainted from joy when I got the call. For me, the brand embodies the perfect balance of sexiness, elegance, humour, and - of course, provocation.'
Australian actress Melissa, 37, said of the filming: 'I adored this experience of becoming an AP woman - I discovered things about myself I never knew existed.'
Meanwhile, British model Chloe, who has featured in shoots for the brand before, went as far as saying the experience was 'one of the most special days of my life'.
Autumn/winter collection: The brand's creative designer said they were inspired by 'the powerful femininity in George Michael's Too Funky video'
She added: 'Working with Agent Provocateur on this particular campaign is something very special and close to my heart as they are an iconic lingerie brand dedicated to empowering women for their natural sensuality and sexuality.'
Agent Provocateur creative director Sarah Shotton said of the autumn/winter 13 collection that the trio model: 'I was inspired by the powerful femininity in George Michael's Too Funky video.
'Hard-edged in their couture curves, the models have the power to seduce and take control, just like this season's Agent Provocateur women.'
Read more: http://www.dailymail.co.uk/femail/article-2408856/Melissa-George-Elettra-Wiedemann-Chloe-Hayward-star-Agent-Provocateur-adverts.html#ixzz2doG4wXrn
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