Happy birthday Monsoon! Yasmin Le Bon joins Helena Christensen and Rosie Huntington-Whiteley in model hall of fame as British brand celebrates 40th anniversary

PUBLISHED: 10:54, 21 March 2013 | UPDATED: 10:54, 21 March 2013

Yasmin Le Bon was an apt choice to model Monsoon's spring/summer 13 range. The mother-of-three is in her fourth decade and the British brand this year marks it's own 40th anniversary. And just like Yasmin who is still alluring at the of 48, Monsoon hasn't lost any of its appeal on the High Street.

Since the first store was opened in London in 1973 by founder Peter Simon, the company has gone global. Their sister store Accessorize followed in 1984 and now there are more than 400 Monsoon and Accessorize stores in the UK, as well as more than 1000 throughout the world. The brand's original focus was on clothes with an ethnic origin and they continue to incorporate this element today, as well as branching into home, children's and bridal ranges.

Yasmin, who is joined by daughter Amber, 23, in the latest campaign is far from the first supermodel to be a clothes horse for Monsoon. Over the years, a number of the world's most beautiful women have featured in their campaigns including Helena Christensen, Rosie Huntington-Whiteley and Alessandra Ambrosio. To celebrate the brand's 40th birthday, Femail looks back at the stars and fashions that haveput Monsoon on the map...

Still got it: Yasmin Le Bon, left, poses with daughter Amber in the latest Monsoon campaign and looks half her 48 years

Apt choice: Yasmin has become the face of the British brand as it celebrates its 40th year

Lady Godiva: Jodie Kidd starred in the brand's 2003 and 2004 campaigns but isn't modelling many of the clothes in this shot

Winter warmer: The model poses in a faux fur gilet that was a popular item in the autumn 2004 collection

In the Hall of Fame: Sophie Dahl modelled for Monsoon in 2005 and 2006, left, while Liz Hurley was their clothes horse in 2007

Pop art: Singer Sophie Ellis-Bextor posed in the autumn/winter range 2006

Star turn: Supermodel Helen Christensen confirmed the brand's global appeal when she posed for their 2007 campaign

Asian influences: Model Angela Lindvall's campaign from 2011 shows how Monsoon have stayed true to their original focus of having clothes with an ethnic origin

Asian influences: Model Angela Lindvall's campaign from 2010 shows how Monsoon have stayed true to their original focus of having clothes with an ethnic origin