FIRST LOOK: Primark hots up as it unveils a fiery Latino inspired summer collection
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It's everyone's favourite high-street value store, known and loved for its fashion-forward designs at bargain prices.
Today Primark unveiled its High Summer collection and the new season style will impress even the snobbiest fashionistas as it gets everyone in the mood for a summer holiday.
Seemingly drawing on Moschino and Louis Vuitton's 'chica latina' spring/summer '13 trend, Primark's latest offering is a pop of tropical colours, tribal prints and plenty of latino spirit.
Beach babe: Primark's high summer collection is a blaze of colour as the high street store gets set for the sun. Fluro zebra bodycon dress £10, Aztec cut-out bangle £2
Dare to bare: Bralets are a key garment in the new collection and colours are very graphic and very, very bright. Aztec print bustier £11, Aztec print high waisted shorts £11, earrings £1.50
Tropical: Prints are bang on trend for summer. Tropical print bustier £6, Tropical print high waisted shorts £10, Cateye sunglasses £2, Wedge jelly shoes £10, Hoop earrings (pack) From £1
In a nod to the summer styles dominating the catwalks, silhouettes are high waisted and there is a blaze of colour throughout.
Prints are graphic but lots of fun and beach dresses and loose fitted tees are embellished with dazzling gems, swaying tassels and subtle cut-outs, perfect for showing off your summer glow.
Urban cool: Knitted varsity crop £7, Printed shorts £4, spike nacklace £8, White trainer £6, Denim duffle bag £6, Ring £3
High waisted silhouettes: Hoop earring (pack) £1, Jacquard shorts £13, Bandeau bikini top £4, Printed cork wedges £16
Aztec prints: Aztec print cut-out dress £15, White trainers £6, Sunglasses £2.50, Earrings From £2
Embellishments: Bikini top £6, Crochet waistcoat £14, Printed trousers £9, Beaded sandals £12, Aztec cut-out bangle £2, Ring £2.50
Tassles: Bikini top £4, Crochet crop top £12, Suede shorts £12, Gladiator sandals £12, Embroidered rucksack £9, Dreamcatcher Necklace £10, Rings From £1.50
Bralets, a firm favourite of celebrities like Rihanna, are key pieces in the collection and are teamed with matching high-waisted shorts, smattered in exotic florals and palm tree prints.
Stand out pieces include a £10 bodycon dress with zebra and sunset graphics emblazoned down the middle and a cropped, graphic print jacket with embellished trims.
Continuing the strong autumn/winter ghetto fabulous theme, the store have offered sporty looks and 90’s cuts to give their range a seriously urban edge with plenty of gold studding and varsity tees.
Hot new trends emerging include paint splattered dungarees, which replace the playsuit as this season's must-have, as well as a dip dye beach dress and over-sized baseball tops.
Detail: Attention to detail is key with gems trimming necklines, tassels swaying from kimono tops and subtle side cut-outs flashing hints of skin. Crochet fringe top £14, Printed shorts £4, feather earrings £5, Straw tote £7
Festival chic: Mexicana print tank £4, denim Navajo shorts £14, Ring £2.50, Bangle sets From £2.50
White and bright: Dip dye hem dress £15
The store has reworked denim by colour drenching hot pants and adding a pair of £15 boyfriend jeans as a key style.
Navajo inspired accessories compliment the clothes with dreamcatcher jewellery and sporty trims in abundance.
Novelty parrot earrings and flower trimmed sunglasses add an element of fun to the range and are perfect for the festival season, whilst cut out gold cuffs and neon studded necklaces are perfect for those looking to glam up poolside.
Finally, in Primark's cheap and cheerful style, summer sandals start from £2.50 and are adorned in studs, buckles and heavy embellishment and the addition of quirky glitter jelly wedges is bound to be a hit with their younger fans.
Dungarees are back! Fluro dungarees £13, White vest £2.50, White trainer £6, Round clear sunglasses £1
Read more: http://www.dailymail.co.uk/femail/article-2295094/First-look-Primarks-colourful-spring-collection.html#ixzz2NvFKsQya
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