Spring is in the air: Holly Willoughby blooms in her latest floral inspired fashion collection for Very.co.uk

PUBLISHED: 10:22, 18 March 2013 | UPDATED: 11:47, 18 March 2013

She is famed for her girl-next-door looks and plunging on-screen cleavage.

And now Holly Willoughby is showing us exactly why her curves have recently been voted only second best to Marilyn Monroe as she models her new fashion collection.

The This Morning presenter looks beautiful in blooms as she poses in her spring/summer 2013 range for fashion e-tailer very.co.uk.

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Pretty in pink: Holly Willoughby showed off her ample curves as she showcased her new collection for Very.co.uk

Posing against bright flowers in an English garden inspired shoot, Holly shows off her famous curves in nude bodycon dresses, tropical prints and block brights.

The 32-year-old's latest collection for Very.co.uk pays homage to the hourglass figure with designs to suit real women, which she represents so well.

Her approach to design has earned her collection a huge female following (and her sultry shoots have also be known to impress the male population).

'My collection is about sophisticated, wearable glamour,' said Holly.

'Every season I design the wardrobe I would love to have and because I am curvy I am always going to design to suit a curvy shape.

'Saying that, my collection is very good at creating curves as well as showing them off with lots of nipped in waists,' she added.

All things bright and beautiful: Holly looked blooming lovely in her floral inspired collection for the e-tailer

Ample curves: The presenter shows off her famous cleavage as she pouts and poses in the latest range

This season, Holly is set to showcase her collection on real women to prove that her designs are perfect for all shapes and sizes.

'I want to show the clothes as they should be seen on real women with real figures walking down the catwalk.

'This is when the clothes will look their best,' said the mother-of-two.

To achieve this, Holly has launched a search for real women and fans of her collection to model in her fashion show in April.

The competition has been launched on Very.co.uk’s Facebook page and has sent Holly fans into a frenzy.

All shapes and sizes: Holly has designed her range with real women in mind and wants it to appeal to the curvy women in the world

'Holly’s collection is all about pieces that are flattering, feminine and wearable,' said Jon Owen, Retail Director of Very.co.uk.

'She designs with real women in mind and always considers different shapes and cuts to ensure that there is something for everyone.

'We are thrilled that she is inviting real women to participate in her fashion launch event to show style editors how Holly’s style really works for the everyday woman.'